"There is no answer. This isn't math, it doesn't always add up."
What Apple, Southwest Airlines, and Stefan Sagmeister know: When everyone else zigs, you zag.
"If you're doing stuff thats interesting that also has the customer in mind," says Blumenthal, "positive unintended consequences occur."
Empathy is the foundation of building a lasting brand. As Maya Angelou said: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Lesson one? Your college roommate's approval does not equal "market demand."
If you always find yourself in situations when you are 100 percent secure, you probably aren’t trying hard enough.
Think making money is a matter of creative talent? Think again.
It's popular practice to emulate Apple, but what the world really needs is more authenticity.
No matter the industry, the best and most innovative companies adopt a digital mindset and have an air-tight purpose.