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Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

About this talk

In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

Simon Sinek, Leadership Expert & Author

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act. His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.

Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.  He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.

Comments (111)
  • miguelggarcia

    What an awesome talk. I love Simon’s enthusiasm and message. Thank you Behance, you’re freaking great. . 

  • MattsMedia

    Amzing talk, thanks for posting.

  • Olivier Bernard

    Awesome talk on the art of fullfillment.

  • Michael Lupescu

    Brilliant talk!

  • Farnoosh

    Absolutely superb and brilliant. SO happy I watched this! Thank you for your stellar speech.

  • Erik Michielsen

    Wonderful angles on sharing, generosity, kindness, trust, & relationships – & how they play into fulfillment. Plus one great airplane story!

  • Skaaren Design

    Simon is amazing, I have read his new book Start With Why, it changed my life.

  • paper writing service

    Wow, this was a really great post! I enjoyed reading it and although each point was short and to the point, they were all factual and very helpful!

  • Jason

    Great Talk, he’s brilliant, here’s another one his talks if you haven’t already seen it. Enjoy!

  • Oliver Stark

    “If we are willing to give to the person next to us, it is amazing what they are wiling to give to us… our survival depends on that.”
    Very true: do good, feel good… the way to be fulfilled! 
    How have we forgotten about it? What happened?
    Please all feel invited to do good all together for the people around us to make this world a better place day by day – join!

  • Muhanad

    Absolutely amazing talk simon

  • Greg De Tisi

    Always lightens my day to hear you and lifts me above my obvious reasons for ‘why’ I am doing what I am doing! 

  • Spale


  • Isaiah

    Is this filmed on a tilt shift?

  • Isaiah

    By the way, this is a great talk.

  • kuldeep singh

    Awesome video learnt a lot from you.. Simon

  • PaulBaarn

    Great, inspired and inspiring talk. Just a few days ago I had decided myself that I want to help at least one person each day or make at least one life better. Simon puts it all in context with a passion I would like to have myself.

  • Karyn Davis

    Brilliant video – excellent information delivered in clear and precise way.  Thanks so much.

  • Kamal Taib

    He’s so gorgeous!!!
    I think that’s why we keep listening.

  • Bob Mayer

    Interesting but I’m wondering who exactly has he led and under what circumstances?  Or is he an expert on leadership simply because he’s studied it?  Nothing wrong with that, but there is a difference between theory and actuality.

  • will

    whoa. that was good.

  • will

    read about his life story.  That will be your answer.

  • Andreas Holm

    Great talk!

  • Велофорум Запорожья

    What did the sign sas?

  • Mail angelo mungcal

    Awesome video.

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