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Scott Thomas: Designing the Obama Campaign

About this talk

As the Design Director for Obama’s 2008 campaign, Scott Thomas led a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative’s need for triage, the crucial role of incremental design improvements, and the importance of getting back to the hand and keeping things simple.


Scott Thomas, Design Director of New Media, Obama for America

Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development. In 2006, he and five other creative types began a design collective, lovingly known as The Post Family. The group is devoted to supporting “family” member’s design habits – from silkscreen to letterpress, from illustration to blogging – in an effort to “get back to the hand.” In 2007, Scott’s career took a dramatic leap when he was invited to join the New Media team at Obama for America. He is the author of Designing Obama, a book that explains how an obscure senator rose to the highest office in the land with the aid of branding and design.
Comments (15)
  • bing

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  • Avery Smith

    Great talk. Working smarter makes it easy to work quicker.

  • marbe

    this kid is obviously green – “design on the fly” is hardly rare. i’d say it’s what designers have to deal with 90% of the time and they’re lucky if they get brainstorm anything…

    you guys designed a nice looking website. it’s not that big of a deal. i honestly believe what impressive marketing, more so than good design, is what made the obama campaign special. that was a “first”. that’s what’s of major interest.

  • Branding Design

    I have seen your video at youtube site. I have enjoyed your video. The Design Director of the Obama campaign, Scott Thomas has done a great job.

  • brochure designers

    Your video on you tube is excellent, Thanx alot

  • d.

    you don’t get it. getting to get across a NICE SIMPLE website is exactly the amazing thing about this ‘kid’

  • Dance Social Network

    This is a great blog. If you’re interested in dance, check out

  • Indesign training Sydney

    Yes it’s great video on youtube and I see more and more time this video it’s preety good and I enjoy it so much.

  • Graphic Design Quotes

     Top post. I look forward to reading more.

  • Blog Freakz

    Wish that they were going to use it again on the next Presidential campaign … 😀

  • Website design

    This is a modern world with almost everything becoming technology dependent. Websites have been one of the inventions of modern technology that has helped to make the world smaller than it is. Websites plays a great role in worldwide communication.

  • Website design

    However, things have changed now. With the increasing popularity of using websites around the world, businessmen are targeting websites for the advertisement of their products. It is comparatively much cheaper as well as highly effective.

  • Website design

    This is a modern world with almost everything becoming technology dependent. Websites have been one of the inventions of modern technology that has helped to make the world smaller than it is. Websites plays a great role in worldwide communication.

  • home loans

    It seems that this presentation will going to give an insight to the people about this field.  They will surely going to learn more about this thing.

  • Inbound Marking

    Great job for Scott Thomas, he had done a very good job. It is a very good thing to have a video in the blog because this helps many visitors to understand the main purpose of your blog. This kind of strategy is very helpful especially in campaigning local officials. 

  • Multivariate Testing

    Wonderful presentation. Actually Scott Thomas has a very good point about the designing the Obama campaign. It is very effective way to get many voters in the election day. This kind of strategy helps running officials get many voters instantly.

  • AmineRomdhane

    Find this movie and all your favorite movie’s soundtrack in seconds on

  • Kelli Ahern

    Scott Thomas has done an amazing job.

  • Kallol

    Scott, it’s amazing how you designed this campaign. It would be great if you can share what all software tools did you to create the graphics and illustrations as part of web contents.

  • Samee Ullah Feroz

    amazing designing job , you done it well .
    Marketing Folders Printing

  • TJ Searl

    Brother, the software tools are the same software tools that every single graphic artist in the whole world uses today – Photoshop, Illustrator, InDesign, Final Cut, etc. It’s not the tools, it’s how you implement them!

  • best ecommerce hosting

    Thanks for Sharing…Scott

  • Making Money Online

    hi Download movies at the cheapest rate online http://downloadmovies.pinupp.n

  • Lovefilm Free Trial

    Loved the video, thanks Scott

  • trailers,reviews,upcoming movi

    The next time I read a blog, Hopefully it does not fail me just as much as this one. I mean, I know it was my choice to read through, nonetheless I really thought you’d have something useful to talk about. All I hear is a bunch of complaining about something you could possibly fix if you weren’t too busy searching for attention.

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