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Aaron Dignan: Digital Isn’t Software, It’s a Mindset

About this talk

The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?

Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”

Aaron Dignan, CEO, Undercurrent

Aaron Dignan dressed up like a superhero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent and based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Estée Lauder on their future in an increasingly technophilic world. Aaron’s first book, Game Frame: Using Games as a Strategy for Success, was released in March, 2011.

Comments (11)
  • Julia Roy

    Aaron is amazing.

    • Dignan

      Julia, you are too kind.

  • Nathan Rightnour

    Wow. Thank you for sharing this. It’s rare to find content this good….

  • Katharsis

    Thanks so much Aaron for sharing all these stuff. Very Inspiring 😀

  • Theodore Erasmus

    Brilliant and inspiring. Makes the future sound like a great place to be. Thanks.

  • Shayne Cuffy

    Outstanding content, will take me weeks/months to distill the value of this talk and take action. Need to listen again and take notes this time. A must watch

  • JD

    Did take notes and still need to see this again-it is exciting as we all need to adjust and develop an anticipatory perspective. Great job!

  • James K Yamungu

    Thank you sir! mindset intelligence…

  • Aaron Bazil

    This is so right on! One of the main keys to innovation can be summed up to this: “if you perceive a deficit, then it is up to you to fill that deficit.”
    Thank you Aaron, for adding to the conversation of our coming times!

  • Ria Barad

    this was one of the most exciting talks to listen to because it covered most things that i enjoy discussing daily 🙂 I would love to work at Undercurrent

  • David

    Hi. This note is for the author. I really want to watch this, but the Government of Indonesia has blocked Vimeo due to what they deem to be pornography access. Ridiculous i know, but I’m wondering if there’s a chance to upload this content onto Youtube and then share the link?

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