Once you better understand the science, you can see applications where the right balance of logic and emotion can help you craft more meaningful experiences for your customers.
On World Interaction Design Day, three designers shared how creatives can build a world focused on inclusion, accessible experiences, and shared dialogue.
In our work, we simply can’t afford to make decisions when we feel helpless, nervous, or mindless, at least not if we hope to push beyond conventional thinking to be more creative. Three psychological barriers explain our tendency to cling to the general wisdom and favor absolutes, rather than act as we should: like investigators.
