Once you better understand the science, you can see applications where the right balance of logic and emotion can help you craft more meaningful experiences for your customers.
On World Interaction Design Day, three designers shared how creatives can build a world focused on inclusion, accessible experiences, and shared dialogue.
In our work, we simply can’t afford to make decisions when we feel helpless, nervous, or mindless, at least not if we hope to push beyond conventional thinking to be more creative. Three psychological barriers explain our tendency to cling to the general wisdom and favor absolutes, rather than act as we should: like investigators.
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.
