Once you better understand the science, you can see applications where the right balance of logic and emotion can help you craft more meaningful experiences for your customers.
A quiet but staggering statistic: Eight percent of all men and 0.5 percent of women experience some form of colorblindness. What can design do to help them?
On World Interaction Design Day, three designers shared how creatives can build a world focused on inclusion, accessible experiences, and shared dialogue.
Ueno founder Haraldur Thorleifsson shares why the company promotes employees based on how they collaborate, why his company speaks its mind on social and cultural issues, and how they got into the content creation business.
In our work, we simply can’t afford to make decisions when we feel helpless, nervous, or mindless, at least not if we hope to push beyond conventional thinking to be more creative. Three psychological barriers explain our tendency to cling to the general wisdom and favor absolutes, rather than act as we should: like investigators.
