James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.
We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.
Are ads killing the internet? Former 99U speaker and Timehop COO, Rick Webb weighs in on the house of cards of online advertising, the myth of targeting, and why we need to rethink regulation. Read on for some big picture insight into exactly what’s happening on your little screen.