Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here's how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.
Caroline Weaver, the owner of CW Pencil Enterprise, a specialty pencil shop in Manhattan’s Lower East Side, has managed to make the dream of obsessives come true: What if this thing I love, this strange small thing, could be my job? For Caroline Weaver the humble pencil has provided not only a business—celebrating its two-year anniversary this March—but a book as well, a history of the pencil entitled The Pencil Perfect.
Amazon Music's Digital Design and User Experience Lead Marisa Gallagher, on the important value of being able to speak the right language by communicating to both the creative and business worlds, how a six-month expedition across Spain brought a new perspective to her career, and why attaining an MBA later in life leads to surprising benefits.
Technological innovations will continue to wow and delight, but they’ll also come and go. In the creative world there is no replacement for the human touch, as Australian calligrapher Gemma O’Brien shows us.