'I am trying to refine it to be creative problem solving, the ability to think ahead. To me, that’s a rallying cry, certainly from my time in business.' Beth Comstock, former vice chair of GE, discusses how we can use our imagination to redefine our roles, how we can scale new ideas across organizations, and why creativity will be a key job skill in the years ahead.
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.