In his new book, The Messy Middle, Scott Belsky, the founder of 99U and now the Chief Product Officer at Adobe, focuses on navigating the wildly misunderstood and volatile middle miles of a journey. One of the most important parts of building a business is effective budgeting. In this excerpt, Belsky outlines the overlooked places to invest so your team feels taken care of and rewarded.
Two designers have set out to bring UX strategies to the myriad systems of local, state, and federal election offices, using human-centered design thinking to shepherd citizens through from the registration process to the moment they mark their choice on the ballot.
From Crosswords with Friends to the doozies in the “New York Times,” crossword puzzles are made by a band of freelance cruciverbalists whose constructions are founded on a deep-seated passion for the words we use—and strong opinions on the ones that are taboo.
The Olympics are a time for countries to show off their clout with superhuman feats, but there’s another display of dominance that happens off the field: branding. And for one country, the 2018 Winter Games have presented an unusually complex challenge. Let the design games begin.