Over the last 10 years, Alex Center has experienced firsthand how the sheer size of a corporation like Coke impacts the design process — something he is able to contrast with his days at vitaminwater before its acquisition by the beverage giant.
Mike Sager has spent the last 40 years plying his craft from his home office, working away on a 63-year-old desk that used to belong to his father. He reflects on what it's like to be responsible to, and responsible for, only himself in a place where the line between duty and pleasure is blurred.
As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with distinct branding. The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele.