Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here's how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.
It takes effort to get good at something, and then it takes effort to apply that skill, to create. But determination isn’t enough. You also need to apply yourself with focus. Here are three steps that you can take to increase your ability to persevere.
Technological innovations will continue to wow and delight, but they’ll also come and go. In the creative world there is no replacement for the human touch, as Australian calligrapher Gemma O’Brien shows us.
Former Chief White House photographer Pete Souza, on how he landed the coveted position as Chief White House photographer for President Obama, the skills and sacrifice required to be a White House photographer, and how the job has evolved in the age of social media.
Bloomberg Businessweek Creative Director Rob Vargas, on what goes into making the magazine’s provocative covers, how he handles sensational and sensitive subject matter, and why acknowledging that he was always going to come up with terrible ideas opened up his way of thinking.