The design icon lunched with 99U at Via Carota in the West Village, whose logo she created for its launch in 2015, to talk about why your studio's name matters, the reason your client’s person in charge must be present at all meetings, and what happens when you serve gelato at your studio presentations.
The company's principal creative director on how the small-team model works inside a big company with such a global reach and why the team's ultimate goal is bona fide, possibly-quantifiable user love.
Over the last 10 years, Alex Center has experienced firsthand how the sheer size of a corporation like Coke impacts the design process — something he is able to contrast with his days at vitaminwater before its acquisition by the beverage giant.
It's easy to think that accomplished artists simply arrive at great ideas. But that's far from true, says photographer Todd Hido. In this interview, Hido shares just how all over the place he can be when creating, offering a glimpse into how much effort he puts into his work to make it be of the highest level.
Aoi Yamaguchi began studying calligraphy at age six and earned the Master Calligrapher distinction at age 14. While Yamaguchi has respected the spiritual and aesthetic customs of her craft, she’s also branched out to make it her own. Some might call that blasphemy, but Yamaguchi views breaking from tradition as an important part of her artistic evolution.
German font god Erik Spiekermann doesn't plan to retire anytime soon. In fact, the 70-year-old doesn't plan on retiring at all. Consider the following the rules according to Spiekermann, a primer on design, entrepreneurship, business, culture, and aging gracefully, as told through his stories.