One can create an amazing logo, but so much of a visual identity’s success is wrapped up in external factors, particularly the fate of the company itself. With no guarantees that one “big break” will lead to another, the designers behind the Apple, Google, and Pinterest logos realized they must develop their own barometers for success.
Welcome to “The First Five Years” where Mitch Goldstein, a professor of design at Rochester Institute of Technology, answers reader questions related to the uncharted waters of beginning a career. This month, Mitch answers a question about networking tactics.
Do you dream of using your creative practice to take you outside the bounds of everyday ideas? Well, when you get there, the artist and designer Jon Burgerman will be waiting – probably knee-deep in colorful paints, construction paper, portraits of quirky characters, and the googly eyes he hands out wherever he goes. Because beyond the edges of known maps and ideas is where Jon Burgerman’s imagination flourishes.