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Get Noticed

James Freeman Blue Bottle
Interviews

Blue Bottle Founder James Freeman’s Journey From Mozart to Cortados

James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.

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Get Noticed

Does Your Company Need a Chief Storyteller?

From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his unlikely career rise and shares how stories about people can bring real value to a company.

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Funnville, minor league baseball branding
Personal Branding

Selling a Good Time: Inside the Wild, Wacky World of Minor League Baseball Marketing

Learn how you can market, well, just about anything, even if you’re strapped for cash and talent and looking to bring some buzz to, say, Binghamton.

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Julie Campbell
Getting Hired

The First Five Years: What Should be in your Portfolio?

Employers will see a ton of to-do list apps and craft beer labels in portfolios that come across their desks — what makes yours unique?

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Adam Higton; Crafting your sales pitch
Interviews

Perfecting Your Sales Pitch to Get Your Ideas the Green Light

As designers strive to build businesses and brands of their own, many find they need to be fluent in more than Photoshop to spark the interest of the investment community. And for those looking to launch a company or clearly articulate a new business idea, veteran investor Tige Savage, Managing Partner at Revolution Ventures, offers his best advice on how to craft a winning pitch.

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Idea Generation

How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars

We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.

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World Cup logo
Get Noticed

A Brief History of the FIFA World Cup Logo

The World Cup logo has been at the center of FIFA's marketing and branding effort over the past 15 years as it evolved from a soccer organization into a global cultural powerhouse.

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Idea Generation

Meet the Literary Design Studio Bringing Classic Literature to New Technology

If we want people to read more books, we have to bring more books to the people—and their screens.

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Interviews

Pentagram’s Naresh Ramchandani: Do the Green Thing

Do the Green Thing might be 10 years old, but the issues it tackles, including corporate social responsibility, are very much the hot topics of today. Co-founder Naresh Ramchandani reflects on how commercial creativity can put something good into the world.

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