Welcome to “The First Five Years” where Mitch Goldstein, a professor of design at Rochester Institute of Technology, answers reader questions related to the uncharted waters of beginning a career. This month, Mitch answers a question about networking tactics.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.
As designers strive to build businesses and brands of their own, many find they need to be fluent in more than Photoshop to spark the interest of the investment community. And for those looking to launch a company or clearly articulate a new business idea, veteran investor Tige Savage, Managing Partner at Revolution Ventures, offers his best advice on how to craft a winning pitch.
We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.