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Get Noticed

world cup 2018
Get Noticed

A Brief History of the FIFA World Cup Logo

The World Cup logo has been at the center of FIFA's marketing and branding effort over the past 15 years as it evolved from a soccer organization into a global cultural powerhouse.

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Idea Generation

Meet the Literary Design Studio Bringing Classic Literature to New Technology

If we want people to read more books, we have to bring more books to the people—and their screens.

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Pentagram’s Naresh Ramchandani: Do the Green Thing

Do the Green Thing might be 10 years old, but the issues it tackles, including corporate social responsibility, are very much the hot topics of today. Co-founder Naresh Ramchandani reflects on how commercial creativity can put something good into the world.

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Idea Generation

Ask the Experts (and their Children): How do you Design a Green Building?

The answers included using waste artichoke and bio resin, carpentry made out of waste teak root, rainbow buildings, and more.

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Make it Cuter—and More Branding Lessons From the Weird and Wonderful World of Japanese Mascot Design

If the Olympics are the biggest sporting competition in the world, then yuru-chara is the biggest spectator sport. Here’s what you can learn from the designers behind these furry, fumbling characters.

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A Guide to Design Book Publishing for the Non-Rich and Non-Famous

Writing a book is so time-consuming that a minimum wage worker would earn more per hour and would have better sleep. So why do we keep on doing it?

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Agency Leroy music design Finland
Personal Branding

No Clients, No Limits, No Deadlines—Welcome to the Hell of Redesigning Your Own Website

You will make mistakes. You may waste time, and you may waste money. And you’ll probably argue over quite a few things that don’t really matter all that much.

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Get Noticed

I Post, Therefore I Am (Please Follow Me)

Doing killer work is no longer the only barometer of success, not if we want our stuff to be seen. We are now all judged by the clicks we receive. By our Google rankings, hearts and wows, thumbs up and shares. Mike Sager considers the question: How the heck does a creative cope with this new reality?

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Get Noticed

Connecting the Dots: Why Tech Brands Are Embracing Illustration

Some of the world’s leading tech brands are defined by one of the oldest art forms—illustration. Creatives at Dropbox, Slack, and Shopify tell us why.

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