The global pigments market is expected to reach revenues of $34.2 billion by 2020. Who knew? We follow one Oregon researcher who set out to invent a new kind of semiconductor and ended up with a blue pigment, which could be far more valuable.
Entrepreneurial thinking was in the air this year, from bridging creativity and capital to scaling side hustles. We rounded up the best advice from 99U thinkers who have been there, won it all, failed big, and kept on coming back for more.
In this interview about her new book, Imagine It Forward, Beth Comstock discusses how we can use our imagination to redefine our roles, how we can scale new ideas across organizations, and why creativity will be a key job skill in the years ahead.
In his new book, The Messy Middle, Scott Belsky, the founder of 99U and now the Chief Product Officer at Adobe, focuses on navigating the wildly misunderstood and volatile middle miles of a journey. One of the most important parts of building a business is effective budgeting. In this excerpt, Belsky outlines the overlooked places to invest so your team feels taken care of and rewarded.
Two designers have set out to bring UX strategies to the myriad systems of local, state, and federal election offices, using human-centered design thinking to shepherd citizens through from the registration process to the moment they mark their choice on the ballot.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.