Two designers have set out to bring UX strategies to the myriad systems of local, state, and federal election offices, using human-centered design thinking to shepherd citizens through from the registration process to the moment they mark their choice on the ballot.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.
We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.