Do the Green Thing might be 10 years old, but the issues it tackles, including corporate social responsibility, are very much the hot topics of today. Co-founder Naresh Ramchandani reflects on how commercial creativity can put something good into the world.
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the biggest spectator sport. Here’s what you can learn from the designers behind these furry, fumbling characters.
You will make mistakes. You may waste time, and you may waste money. And you’ll probably argue over quite a few things that don’t really matter all that much.
Doing killer work is no longer the only barometer of success, not if we want our stuff to be seen. We are now all judged by the clicks we receive. By our Google rankings, hearts and wows, thumbs up and shares. Mike Sager considers the question: How the heck does a creative cope with this new reality?
