James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.
From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his unlikely career rise and shares how stories about people can bring real value to a company.
We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.
The World Cup logo has been at the center of FIFA's marketing and branding effort over the past 15 years as it evolved from a soccer organization into a global cultural powerhouse.
