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Branding & Marketing

Joel Beckerman speaking on the 99U main stage

Joel Beckerman: Designing With Sound

Sound is fundamental to our everyday experiences, and essential to human-first design.

A woman in a patterned black shirt speaking onstage

Anna Pickard: How to Make Brands Sound Human

Slack's Head of Brand Communications on why words matter in product design, and how to wield them.

A hand lifts up a brown bottle from a collection on a table

Do You Have a Nose for Branding? The Memorable World of Aroma Design

Berlin-based Maurice Joosten takes us through his scent branding process, with roots in a centuries-old Japanese tradition and very modern take on another dimension of logo work.

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Three illustrated heads on radar symbol with colorful dots on purple background

How Do You Find Clients? Designers Share Their Best Advice

The competition is only getting stronger. Here's how to get noticed and snag clients in an increasingly noisy environment.

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Image of a man sitting atop a pencil, using the point as a telescope

6 Predictions for Creatives in 2019

With tech speeding ahead, what's in store for creatives? We asked the pros for their best guess.

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A series of structures connected with one another and one isolated in the middle.

How to Promote Yourself Online When You’re a Total Introvert

The design world seems to favor those who develop a strong presence on social media. But what happens when you’re an introverted designer who shies away from self-promotion?

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A graphic of a woman in front of a computer weighing money and vision

Design Debate: Should You Enter Design Competitions?

Winning an award can raise your visibility, but there are some significant drawbacks to the process as a whole.

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A package with heavy advertising rests on a black background

Weighing the Risk: Pitching an Idea Before You’ve Nailed Down the Details

Brian Buirge of Good F***ing Design Advice reminds entrepreneurs and creatives that opportunity may knock earlier than expected.

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