One can create an amazing logo, but so much of a visual identity’s success is wrapped up in external factors, particularly the fate of the company itself. With no guarantees that one “big break” will lead to another, the designers behind the Apple, Google, and Pinterest logos realized they must develop their own barometers for success.
Welcome to “The First Five Years” where Mitch Goldstein, a professor of design at Rochester Institute of Technology, answers reader questions related to the uncharted waters of beginning a career. This month, Mitch answers a question about networking tactics.
Welcome to our new column that explores the one element that almost every career decision is affected by—Risk with a capital “R.” In this second installment, Good F***ing Design Advice co-founder Brian Buirge reflects on that time he decided to put the F-word in the company name and what it means today.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.