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Big Ideas

A woman in a patterned black shirt speaking onstage

Anna Pickard: How to Make Brands Sound Human

Slack's Head of Brand Communications on why words matter in product design, and how to wield them.

A hand picks up a yellow magazine from a shelf full of magazines

What Does the Word Magazine Mean Today?

This year's ModMag Conference took a philosophical approach to the world of magazine creation, ideation, and production.

Alain Sylvain speaking on stage at 99U Conference 2019 with NASA fashion images

How the Practice of Innovation Has Been Diluted by Business (And How We Can Take It Back)

The true definition of innovation has been lost amid the chaos of our infatuation with the new. Alain Sylvain explores how we got here and what comes next.

party scene at 99U Conference 2019 with interactive design on the large screen

More Than Ever, Creativity Demands Courage

The theme for 99U 2019 was 'The Creative Future,' which permeated conversations among attendees and sparked unexpected connections.

The Best Ideas from the 11th Annual 99U Conference, Part II

In the hands of creatives, the future is bright.

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The Best Ideas from the 11th Annual 99U Conference, Part I

Top ideas from 99U 2019 to help make the creative future bright.

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The Creative Future Report

We asked more than 3,600 creatives what excites them, what scares them, and what they need in order to do their best work. Here's what we found.

A woman with white-blonde hair, tattoos and glasses smiles in front of her digital drawing screen

What It Takes to Turn a Hobby Into a Career at Age 40

Artist and illustrator Lisa Congdon on how she transitioned from a job in non-profit education to a high-profile freelance art career working for brands such as Airbnb, Facebook, and the Museum of Modern Art.

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