In his new book, The Messy Middle, Scott Belsky, the founder of 99U and now the Chief Product Officer at Adobe, focuses on navigating the wildly misunderstood and volatile middle miles of a journey. One of the most important parts of building a business is effective budgeting. In this excerpt, Belsky outlines the overlooked places to invest so your team feels taken care of and rewarded.
Two designers have set out to bring UX strategies to the myriad systems of local, state, and federal election offices, using human-centered design thinking to shepherd citizens through from the registration process to the moment they mark their choice on the ballot.
The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.