Your first acquaintance with grassroots congressional candidate Alexandria Ocasio-Cortez may not have been the moment she won her seat, but rather her saffron campaign signage by Tandem NYC. Now that AOC is successfully in office, Tandem is back on the ground designing campaigns for the next class of candidates. As these upstart movements become more common, another trend has emerged. Unexpected design players, more used to digital campaigns than political ones, are popping up around these candidates. They apply an unlikely blend of startup savvy, experience design, and brand strategy to rethink what it looks like to run for office in 2020, going far beyond logos and email templates.