Matt McCue
Matt McCue is the Editor-in-Chief of 99U. He lives in New York City, but he is willing to travel long distances for a good meal. Find him @mattmccuewriter or email him at mccue@adobe.com.
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George Lois: Have the Heart of an Artist and the Soul of a Salesman
A design original speaks out on the importance of being surprising, shocking, and outrageous.
By Matt McCue
The 5 Types of Personal Projects (And How You Can Justify Pursuing Them)
Side projects aren't a waste of time, as long as you undertake the right ones.
By Matt McCue
What You Need to Consider Before You Go Freelance: A Checklist
It seems like there's 1,000 blog posts every month about the joys of freelance. Real life, on the other hand, is a bit more complicated.
By Matt McCue
How Google Ventures Uses Design Sprints to Ship Great Products
Road test the potential of your next great idea in just five days.
By Matt McCue
The Ultimate Unsolicited Redesign: How One 29-Year-Old Is Reimaging the Bible
The high pressure stakes of taking $1.4 million to redesign one of the world's important books.
By Matt McCue
Lessons in Creativity from Star Wars The Force Awakens
A creative director behind Star Wars discusses how he jumps from blank page to galaxy-sized idea.
By Matt McCue
Bedtime Stories and Ridiculous Deadlines: How Adam McKay Makes Blockbusters
To vet his hit film ideas, Adam McKay distills his concepts into children's tales to ensure they have the proper storytelling anchors.
By Matt McCue
Take a Break: 5 Ways Freelance Creatives Make Unpaid Time Off Work
“If you don't take full advantage of the schedule flexibility that self-employment allows, you're doing it wrong.”
By Matt McCue
Monet of the Mountain: How a Ski Maps Painter Owns His Niche Market
The pros and cons of hyper-specialization.
By Matt McCue
Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week
"The trick is to not wait for the moments of inspiration, but to be working and let those moments happen while you’re working."
By Matt McCue
From Apple to Oakley: How to Land Your First Big Client
Our survivor’s guide on how to navigate your first project with a large brand. How big? Apple big.
By Matt McCue
