The starts and finishes of a project seem to get all the headlines and press, but they don’t adequately reflect the extreme swings that occur during the middle section of a journey. In his new book, The Messy Middle, 99U Founder Scott Belsky shares lessons in entrepreneurship around the crucial, but overlooked part of a creative endeavor.
The Airbnb user experience design manager unpacks how Airbnb is designing for the superhost, what her team is learning offline that they are applying online, and how the line between design and business is so blurry these days she can’t even see it anymore.
Instagram's head of design, Ian Spalter, has numerous management tools in his belt to get the best work out of his team—from Monopoly brainstorm sessions to timeboxing. But, for Spalter, the most important tool is obsession. In an interview with 99U, he remembers learning early that the things you're willing to waste time and energy on might just be the key to ultimate success.