Kiana is the former assistant editor and community manager for 99U. She is also a lover of fashion and the arts and believes the world could be a better place if everyone just wrote a little more.
The NBA redesign business is booming and Rodney Richardson, founder of the Hattiesburg, Mississippi-based RARE Design, has played an outsized role in the frenzy. How did a regular guy from Mississippi leading a seven-person team come to have such an impact on the NBA?
Twelve leading designers and creatives come together to point out what they feel is the most pressing issue in the field of design today – and how they would fix it.