Jay Acunzo is the author of the book Break the Wheel: Question Best Practices, Trust Your Intuition, Do Your Best Work. The former digital media strategist at Google and head of content at HubSpot is now a professional speaker and creates documentaries for makers and marketers. Learn more about Jay and explore the topics (and the music!) behind his book at jayacunzo.com/book.
In our work, we simply can’t afford to make decisions when we feel helpless, nervous, or mindless, at least not if we hope to push beyond conventional thinking to be more creative. Three psychological barriers explain our tendency to cling to the general wisdom and favor absolutes, rather than act as we should: like investigators.
By Jay Acunzo