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David Burkus

Big Ideas

Stop Serving The Compliment Sandwich

We have good news. And then some bad news. But ultimately some good news.

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Idea Generation

Pixar, U2, and the Horrific Feeling of Losing All of Your Work

We trust our hard drives and journals with our most precious creative output. This is what happened when Toy Story 2, U2, and John Steinbeck lost their work.

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Iteration

How Your Friends Affect Your Creative Work

J.R.R. Tolkien, C.S. Lewis, and why we all need a creative support group.

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Idea Generation

The 5 Common Characteristics of Ideas That Spread

From "Iron Man" to "Citizen Kane" great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.

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Personal Growth

Use Your Anger To Smash Creative Blocks

Channeled properly, negative emotions can actually boost your creative output.

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Productivity

Turn It Up: How the Right Amount of Ambient Noise Increases Creativity

Environments like coffee shops can help boost our thinking ability (as long as they're not too loud). Here are 6 tools to help you amp up your productivity when you can't get out of the office.

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Branding & Marketing

Home Bases and Outposts: The Smart Way to Manage Your Online Presence

Stay active on your outposts and push people back to your home base.

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Personal Growth

“The Peter Principle” and Other Reasons To Think Twice Before Accepting a New Promotion

Why we should accept promotions based on skill sets, not job titles.

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Big Ideas

Start Projects With Phase Zero

Find the problem your clients' client is facing and innovation will follow.

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Idea Generation

How Rejection Breeds Creativity

<br>With a few small changes in your mindset, you can turn rejection into a dramatic boost for your motivation and focus.<br>

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Getting Hired

Why Fighting For Our Ideas Makes Them Better

How can we produce great ideas again and again? New research suggests that healthy criticism is an essential ingredient in the brainstorming process.

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Business Tools

Why Great Ideas Get Rejected

Everybody says they want more creativity, but do they really? An inherent bias against uncertainty may be at the core of our fear of new ideas.

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