With a life mission to create exceptional experience Dave founded interactive design firm metajive in 1999. Focused on collaborating with his clients and team Dave is always looking for new opportunities to disrupt. When Dave isn’t working he’s trying to catch a few waves.
Clients don’t buy products; they buy outcomes. So Mall, the founder of SuperFriendly, recommends controlling as much of the outcome as you can. "If your client writes a bad brief, then write a better one," says Mall. "That’s one of the first things I do in a project. Then I get them to ratify that. If we are agreed at that point, then we can keep moving forward."