Illness is the subject that underpins all of HTML Flowers's visual and musical work. He takes a combination of 30 pills a day for digestion, gene alteration, vitamin supplements, and antibiotics, supplemented with four inhaled medications administered with a nebulizer. He’s drawing a lot, too, making headway with the second in a series of hospital diaries that chronicle various bouts of illness and hospitalization.
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.