All Articles
John Maeda: How a Fall Opened a New Chapter of Identity and Inclusion
John Maeda speaks with 99U about a life-changing fall that ultimately motivated him to focus the most recent chapter of his career on inclusive design.
Blue Bottle Founder James Freeman’s Journey From Mozart to Cortados
James Freeman started Blue Bottle Coffee as a side hustle and the company has grown from a single espresso cart to 40 locations around the world today. In this interview, he discusses how he used negative space to create a signature design aesthetic, how Blue Bottle carved out its own space in a crowded industry, and how his previous career as a musician influenced his approach to business.
By Dave Benton
10 Ways to Lead a More Fulfilling Creative Career
What is the secret sauce to looking back on a job well done, a satisfying career, and a portfolio that makes you proud?
Design Debate: Have New Tech Innovations Made Work Life Easier or Harder?
Three designers face off on whether new tech is net positive for their careers.
Does Your Company Need a Chief Storyteller?
From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his unlikely career rise and shares how stories about people can bring real value to a company.
By Matt McCue
Selling a Good Time: Inside the Wild, Wacky World of Minor League Baseball Marketing
Learn how you can market, well, just about anything, even if you’re strapped for cash and talent and looking to bring some buzz to, say, Binghamton.
By Patrick Cain
The First Five Years: What Should be in your Portfolio?
Employers will see a ton of to-do list apps and craft beer labels in portfolios that come across their desks — what makes yours unique?
Perfecting Your Sales Pitch to Get Your Ideas the Green Light
As designers strive to build businesses and brands of their own, many find they need to be fluent in more than Photoshop to spark the interest of the investment community. And for those looking to launch a company or clearly articulate a new business idea, veteran investor Tige Savage, Managing Partner at Revolution Ventures, offers his best advice on how to craft a winning pitch.
By Matt McCue
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music and sound. And Man Made Music founder Joel Beckerman has made that his business by launching and leading his sonic branding company.
