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More Insights on Finding Focus in a Distracted World

In this Age of Distraction, being able to pay attention is a competitive advantage.  Our tips on finding laser-like focus for your creative projects.

In 1971, renowned social scientist Herbert Simon observed, “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
In the decades since Simon’s visionary statement, the amount of information that we’re confronted with on a daily basis has grown exponentially. Open-plan offices have brought the buzz of other people’s activities into our workspaces. The Internet has provided an infinite source of distraction right inside our primary workstation — the computer. And smartphones have made the allure of new information available anytime, anywhere.In a world filled with distraction, attention is our competitive advantage. To help you stay on task, we’ve rounded up a selection of our top tips on finding focus.
A Day Without Distraction: Lessons Learned from 12 Hrs of Forced Focus What if you had to focus for at least 30 minutes on every single task that you did? Would it improve your productivity? We take hard focus for a test drive.
Conquer Big Creative Projects Using Past, Present & Future Focus How to handle big projects (with tight deadlines!) calmly and efficiently by shifting through past, present, and future focus.

Haruki Murakami: Talent Is Nothing Without Focus & Endurance Creativity isn’t just an art, it’s a sport. Lessons on training your talent from the memoir of renowned Japanese novelist Haruki Murakami.

Respect Yourself and Take Back Control of Your Calendar Do you struggle with saying “No” and maintaining your focus? Four tactics for establishing—and maintaining—boundaries.

Reclaim Focus One Day at a Time To overcome “reactionary workflow,” we experiment with how to build laser-like task focus, day by day.

10 Online Tools for Better Attention and Focus Finding focus is rapidly becoming the biggest workplace challenge. We highlight a handful of apps to help cure internet addictions and better manage your time.


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Learn more about creating great work every single day in our new 99U book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind.

More Posts by Jocelyn K. Glei

A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with how to make great creative work in the Age of Distraction. Her latest book is Unsubscribe: How to Kill Email Anxiety, Avoid Distraction, and Get Real Work Done. Her previous works include the 99U’s own bestselling book series: Manage Your Day-to-Day, Maximize Your Potential, and Make Your Mark. Follow her @jkglei.

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