Adobe-full-color Adobe-white Adobe-black logo-white Adobe-full Adobe Behance arrow-down arrow-down 2 arrow-right arrow-right 2 Line Created with Sketch. close-tablet-03 close-tablet-05 comment dropdown-close dropdown-open facebook instagram linkedin rss search share twitter


An Ode To Creative Work, By Behance

A film about the opportunity, hardship and responsibility of creative work.

Creative work is a labor of love. All too often, we celebrate creation and overlook the difficult and emotional labor behind the scenes. Anyone who creates for a living knows all too well the doubts and barriers – both within us and around us – that challenge us every day. From the very beginning, our team at Behance has sought to discuss and support the “work” part of the creative world – the “99% perspiration” – that goes into making ideas happen.Today, I’m pleased to share a short film – an ode to creative work. In recent months, our team embarked on a side project to film an eclectic group of creative minds at work. From the Behance community, we asked some folks we admired (interactive designers, art directors, graphic designers, fine artists, and others) to allow us to film them over the course of a day – the ups and downs and everything in-between.We all share common struggles, yet collectively, we have more opportunity than ever before to make an impact in what matters most to each us. It is this hope and vision, grounded by the reality of the hardship of creative work, that motivates our team to build 99U and Behance.

An Ode To Creative Work [full transcript]:

Behind every great advancement, in every industry, there is a creative mind.
Creativity may come easy, but creation is hard.The late nights spent trying, and failing, and trying again.

All the while, holding onto our vision. Pushing what we see in our mind’s eye into the world.

But our potential is being held captive by forces around us and within us.

Middle men who play us down while marking us up. Not giving us credit. Getting us to work for free.

And worse, we get in the way of our own success.We rely on chance encounters. We’re disorganized and isolated, liable to go unnoticed.

We can do better.

When creative minds come together, the sum exceeds all expectations.We connect, we learn, we critique, we prosper. 

It’s not about money or fame, it’s about doing what we love.It’s about creating our greatest work on our own terms.It’s about realizing that creativity is not just an opportunity – it’s a responsibility. 

Here’s to unleashing our full potential. For us, and for the world that awaits what we will do next; Take creative control.

More Posts by Scott Belsky

Scott Belsky is the Chief Product Officer at Adobe and is the co-founder of 99U and Behance. He has been called one of the “100 Most Creative People in Business” by Fast Company, and is the author of The Messy Middle and the bestselling book, Making Ideas Happen.

Comments (39)
  • David Carrillo

    A great work with the movie.

    David Carrillo.

  • David Weik

    I love this. The essence of creativity and the spirit of Behance.

  • The Girl Who Knows

    Love the message of this! Look forward to seeing more!

  • jmco

    Is this a preview for a movie or is this the movie?

  • C Williams

    “If I could I would always work in silence and obscurity, and let my efforts be known by their results.” – Emily Bronte

  • Sean Blanda

    This is the entire thing. Keep an eye on for more like this in the near future.

  • Ivan Filipov

    sorry, guys, but the holding hands in a circle is way too cheesy…and unfortunately, creatives have proven to be individualists. Group messages usually are not very effective with creatives.

  • Cristian Zarate

    Absolutely love it!!! it’s so inspiring (thanks for the spanish translation haha)

  • sirvent

    I really like this movie, especially the text that I find very great


    I thought to be the only one to think that.

    Thank you and bravo.

  • Myriam Fartas

    Film magnifique qui résume bien le ressenti des gens de ce métier, Bravo !

  • Chris Henson

    Three things:
    1. I worked on my own— in my attic office — for six years. Now I work in an agency with a slew of creative people. I have learned this: Creative collaboration is the key to doing better, more meaningful work. And the key to enjoying it.

    2. Dang nice video. I will share it.
    3. Creative people sure are attractive.

  • Ana Guerreiro

    Love the message and I totally identify with it! Great short film.

  • Charles Valsechi

    “sorry, guys, but the holding hands in a circle is way too cheesy…and unfortunately, creatives have proven to be individualists. Group messages usually are not very effective with creatives.”

    I don’t think you should generalize your feelings for everyone. Personally, I think its important for each person to find their balance between the group and the self. Each plays an important role in many facets of a creative persons life.

  • kyle Lane

    We need a Union for creatives… Way past due

  • rich babiarz

    It’s a nice message. I wish it would influence me not to quit graphic design. I’ve never found this world where creatives are friendly, unpretentious and supportive. It really seems to be otherwise. Just one opinion.

  • Vladimir M

    I LOVE THIS! Except for the voice-over… wrong tone IMHO. I bet if you change the Voice Talent, give it some strength and conviction, this spot will be 100 times more emotional.

  • Rachael Rice

    Did I see Danielle LaPorte in there?!

  • Diseño Web Caminito

    Really amazing and so true… Great work!!!!

  • Derek Kimball

    I dunno, I’ve personally found it a bit difficult to find like minded creatives to collaborate with. Hopefully one day I’ll find some cool people who are just about the creation and not about their own ego and greed. That has been my experience. I suppose until then I’ll be just fine being an independent freelancer. Nice short video though.

  • d a n i

    Sometimes you can forget that as artists you go through these grey area phases. Definitely an inspiring reminder that your not alone. Whether you prefer work individually or in groups, sometimes just feeding off of the like-minded creative vibes from others helps feed your individual momentum.

  • David Nixon

    I understand the sentiment, I even get the purpose – but why is this packaged in such sickly sentimentality. Please, please, please stop presenting creativity as some kind of social disability – it is a word which describes a method of approach – we are all creative to some degree, and the reduction of this human quality to mealy mouthed marketing speak is abhorrent.

    Your video attempts to make a very serious point – which I get – but it is lost in some really stark stereotyping, and downright sick making US style cheese (the high five on the completion of a construction project is particularly stomach churning!!!!) – It is a shame you weren’t more creative with the creation of this video, it is a shame you have given it such a veneer of self satisfaction, it is a shame that it smacks so pungently of the marketing man’s ego.

    Furthermore, has it occurred to you that some people prefer to be disorganised and chaotic, not all artists are driven by the cheque book, and these are usually the truly creative minds that remain untouched and unsullied by the corporate lust for new ideas.

    I am creative, I am not “a creative.”

    Oh and by the way, this is not and ode, it is an advert – first and only rule of creativity: be honest.

  • kara2dance

    I have come to know that no matter how amazing your personally generated idea may seem, it can always and will most definitely get better when opened to a group of creative individuals. Amazing write-up. The core of this short film is the message and it came across clearly. Keep it up and never forget it can always get better..

  • Scott Belsky

    The interesting thing is that this was all captured from many hours of footage of creative professionals doing their thing, by a crew with tons of experience blending in and disappearing. So, if any particular shot is off-putting, well, no one process or set of work habits suits all.

    However, any critique of some of the frames we chose to include in the final cut, editorially, are certainly valid. Thanks for the feedback.

  • Elsa Fernanda Escarcega

    it inspires me to keep creating and to share more! thanks!!

  • Paul Montwill

    I would like to see the full movie of this kind with a lot of practical examples, discussions, case studies – maybe a bit less emotional…

blog comments powered by Disqus

More articles on Productivity

Illustration by the Project Twins
Female Athlete Gymnastics by Gun Karlsson
Painting Woman By Emily Eldridge
Two figures looking at painting