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Branding & Marketing

How To Break The Mold & Reinvent Your Resumé

To get great work, you have to get noticed. A curated collection of resumes and other self-promo pieces that break the mold and spark genuine interest.

It’s no secret that creativity matters. Yet when it comes to selling our own services – arguably the thing that matters most – we often set aside our creative superpowers, opting for a standardized resume instead.In an overstuffed job market, it’s more important than ever to set yourself apart. But how can you cram everything you do, know, and aspire to accomplish into a single page and create something memorable?The options are infinite, but the most successful examples we’ve found have a few qualities in common. They tell a story, inject personality while maintaining professionalism, demonstrate expertise in a relevant way, and – last but not least – pique the curiosity of their recipients.Here are 15 examples of resumes, portfolios, and promotional mailers that entertain and inform:
1. Victor Petit‘s QR Code/video CV
2. James Gosling‘s infographic resume gosling.

3. Genevive Dennis‘ typographic resume


4. Stuart Mayhew‘s infographic resume


5. Riccardo Sabatini‘s editorial CV:


6. Leonardo Zakour‘s CV website

7. Sean A. Metcalf‘s printed pamphlet


8. Charlotte Olsen‘s chocolate CV


9. Hanna Phan‘s SlideRocket application pitch

10. Ewelina Rosinska‘s portfolio package


11. Menosunocerouno‘s packaging project for an imaginary client just_in_case.

12. Greig Anderson‘s poster CV/mailer

13. Rowan Toselli‘s woodworking portfolio

14. Matthew Skelton‘s scanimated business cards


15. Leo Jansen‘s newsprint CV/portfolio

What’s Impressed You?  Do you have great examples of promo materials that you (or someone else) have created? Please share them in the comments!
To see more great resume & portfolio ideas, visit Behance.

More Posts by Jenn Tardif

Jenn is a Product & Marketing Manager at Adobe and a Yoga Teacher. Formerly, she was the Associate Director of Partnerships for Behance and the Sr. Marketing Manager for The Drake Hotel. Say hello on Twitter.

Comments (80)
  • Mark Rundle

    Wow, I’ve thought about including a video-linked QR on a CV for a while – because who doesn’t explain themselves better in person than on paper? – but the deployment in example one is fantastic.

  • HR Uncovered

    These are outstanding creative resumes, but they are not likely to work outside of very progressive firms in the design / creative field. When applying through traditional channels, these resume will not make it through the automated screening process. What’s more, many of these don’t take into account the way most readers – especially the gatekeepers in HR – consume information.

    It is important to keep in mind your entire audience (beyond just the hiring manager) and the systems that exist in most institutions.

  • Sean A. Metcalf

    May I disagree?

  • Sean A. Metcalf

    All of these resumes break the traditional mold through progressive thinking. I can’t speak for everyone, but I’m sure these creatives were looking for a “very progressive firm in the design / creative field” as you have put.

  • Sean A. Metcalf

    That QR use is absolutely brilliant!

  • Daryl Campbell

    Well you have hit the nail on the head HR, i think it proves that all of these great efforts have paid off. These guys and girls wouldn’t want to work for your run-of-the-mill design company.

  • Lloyd

    This rocks!

  • Seth Cox

    Been a fan of James Gosling’s resume for a while. As a Creative Director for an agency, I can personally attest to the fact that I called James the very minute I found his resume. All communication (resume, interview, portfolio) is an expression of your personal brand, like it or not. The best thing for any creative is to find a great organic employee/employer match. When the match is right, a beautiful resume will be the icing on top.

    Seth Cox,

  • DIA

    As hiring professional in Design im generally put off by leave behinds that cost a lot of money to produce. Also leave behinds generally get thrown out after review. We look for more cost effective smart ideas on resumés and leave behinds. Lastly, when we get an expensive leave behind it makes us wonder whether they really need the job. Personally, I’d rather see more attention put into showcasing the work rather than cool resumes.

  • Mijaíl Casanova Silva

    HR I’m agree. I have one creative resume which was rejected by a prestigious University ( I was applying for a Master in Design) and they simply ask me for one made in Word. So, maybe is good to have one, but just when you are 100% that it will arrive in the correct hands.

  • Ajay Karwal

    For Creatives, there’s no better way to show off your skills than presenting a resume like some of the examples shown, however I think there’s only a handful of companies who would accept these.
    Maybe for some of the smaller tech startups where the recruitment process can be a very personal experience but as soon as you start approaching larger organisations, some of these designs probably wouldn’t even get past the HR team.

    As a piece of art, they’re brilliant – but as a serious tool for finding a job, I think they should serve as part of the portfolio and let a more traditional and easy-to-digest resume do the rest.

  • Seth Cox

    Been a fan of James Gosling’s resume since he started using it a few years ago. As a Creative Director for an agency, I must admit I called James within minutes of seeing his resume. There’s a lot of talk going on about whether or not a creative resume will make it past HR. It’s true, the mentality in many HR departments is very robotic. As creatives, every time we communicate (resume, interview, portfolio), we are either building or dismantling our personal brand. A watered down, status quo resume can hurt your personal brand more than you think.

  • Seth Cox

    It’s true that HR often takes the role as gatekeepers. We need to work toward hiring better HR staff so they’re aren’t so oblivious to the creative requirements of the jobs they’re screening. Zappos provides some great leadership in that department 🙂

  • dave_d

    Saw this post and thought of this project I saw recently.

  • jkglei

    Wow! So cool to hear from the person who hired one of these creative folks. Thanks for the comment, Seth!

  • Florian

    The website approach worked quite well for me, even in a very big company like adidas:

  • Jack Hagley

    What does 99U think of my own attempt at a creative CV?
    I certainly saw most of these when I was developing my own, and used them for inspiration

  • AndreasWiedow

    Found this prezi impressive . . .

  • jkglei

    Love this online resume, Florian. Really impressive. Thanks for sharing!

  • jkglei

    Very cool. I’m an INTP, too. ; )

  • jkglei

    Love this, Andreas! Very persuasive, indeed. Thanks for sharing.

  • Srinivas Rao

    My business partner David did an amazing anti-resume that hit the front page of slideshare and has close to 50,000 views. The result has been tons of freelance design work

  • jkglei

    Great stuff. Thanks for sharing!

  • mrfmrfmrf

    another nice one

  • Double D

    These are really nice, but there still is a place for a traditional, boring resume for one reason: I CAN’T READ THESE IN 30 SECONDS OR LESS. Plus, most look like stuff I’ve see 100 times on the internet already.

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