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Big Ideas

What True Love Has To Do With Great Innovation

When you're in love, it's like the rest of the world doesn't exist. It's no different when you're pursuing a great idea.

If there’s one thing we know about great innovations, it’s that they always break from the status quo. The best creative thinking occurs outside of the usual systems at work. The problem is, most of us live and work inside the system.

So you have to purposely jam the controls. Create blips in the patterns. Get out of your comfort zone. Put yourself in harm’s way. Is any of this starting to sound like familiar dating advice? Well, that’s because everything you need to know about innovation you already learned from your first boyfriend or girlfriend:

1. The best romances are summer romances.

The long days of summer offer two crucial things: time and freedom. Time and freedom happen to be contradictory to profits (at least in the short term), so you have to manufacture them. Taking a cue from 3M’s 15% model, many companies now carve out a certain number of hours or days per month for their employees to follow their intuition and try new things.

2. To go dutch, or not to go dutch? That is the question.

Who’s paying for this date? The easiest way to create an “outside the system” scenario for innovation is to isolate it financially. Create a separate budget that’s not tied to operating costs or department budgets, and a way to access those funds that’s potentially available to anyone with a good idea and a champion or two.You have to purposely jam the controls. Create blips in the patterns. Get out of your comfort zone.

3. Under the boardwalk. Behind the bleachers.

You need to go make out. Get intimate. Which means, get people out of their usual spaces. Similar to isolating a budget for creative pursuits, isolate in other ways. Allow time to work on creative stuff in an alternative space, another building, a dedicated office or even a second desk, away from the usual systems of work. (Space is just one way to do this, by the way. You can also isolate in other ways: change up workgroups, temporarily shift hierarchies, alter reporting structures, etc.)

4. It’s true love.

When it comes down to it, when you’re in love, you feel like the best version of yourself. Your capacity for giving is at its max. You feel limitless. An organization’s job is to do that, to replicate the feeling of possibility and elicit the best in its employees. A scenario that strives to allow each person to contribute great work is the foundation for accessing creativity and ultimately the basis for innovation. It’s all about putting a stick in the spokes. By being aware of “foolish consistency” as Emerson called it, then finding ways to mix it up, we can meet innovation halfway. — What Do You Think? How do you carve out time for innnovation? — Scott McDowell takes the risk out of hiring your management team. He’s also a DJ at WFMU. Follow Scott @mcd_owell.

Comments (8)
  • Denise W. Barreto

    I agree with this 100%. As I’ve started my own biz, I am fascinated with the level of love I have every day for every project I’m working on. Best thing I ever did branching out and it was hard but the reward is great. Much like love. I know – celebrating 11 years of marriage in two weeks and has it be tough? You betcha but like my business, I wouldn’t change a thing.

  • Pencilneck

    Interesting concept! 

    One could also find parallels to the flip-side of love: jealousy, anger, hurt, betrayal, and loss…but let’s keep this upbeat!

  • Josh Hogg

    Well written article – you tied everything in nicely with the title. I’m lucky enough at my work that I can do whatever with my time – so long as my projects are finished. Meaning, I can fill the time in between projects with my own creative pursuits.

  • RosvitaRauch

    Also, love is blind. You have to be blind to the possibilities of failure; to all those people telling you that you’re wrong, that the risks are too great, and that you should get a “real job.” I, too, stepped outside the systems, and threw caution to the wind to set up my own business. I’m working again on innovative collaborations in the Humanities that step outside the norm, and I’m totally in love with it. 

  • craig daniels

    Nice way to lay it out… I’d add a number 5, the Pep Rally. Thanks for the post

  • Claire Duggan

    Love this and so true if organisations implement this they will undoubtedly see the value.

  • Shilkak

    True shit.

  • sam hammer

    Innovation is so central…


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