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Get Noticed

4 Creative Ways to Attract More Visitors to Your Website

It's hard to get ahead if no one sees the incredible work you're making. We break down how to get people to your website, and get on their radar.


“How can I get more website visitors?”

This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them.

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:

The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.

You can’t expect your work to speak for itself. Most of the time, it won’t. You need to accept that marketing is part of your job, just as much as making.

But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. Here are four ways to use your creativity to attract the right kind of visitors to your website.

1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

  • “Here’s how I made it” – with pictures and/or video. Like this or this or this.
  • “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
  • “Here’s how you can make one like it.” Like this or this.
  • “Here’s a gadget that makes my work better (and could help  you too).” Like this.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

  • Devote an entire blog post to nailing ONE idea.
  • Start with a compelling headline.
  • Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
  • Give concrete examples.
  • Invite comments by ending with a question.
  • For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

  • the first chapter of your novel (or even an entire novella)
  • a free report or e-book, full of insanely useful information
  • one of the best tracks from your album
  • a design template
  • high-resolution images
  • a series of tutorials
  • videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

***

None of these methods is a quick fix. They require time, effort, and persistence. But the good news is the benefits are cumulative – as your blog attracts links and subscribers, as your free content gets into circulation, and as you get known as a rising star in your niche, you’ll find yourself attracting more and more new visitors for every hour you spend on marketing.And no, website visitors don’t necessarily equal customers — otherwise there’d be a lot more Internet millionaires! Read my next article on turning visitors into buyers here.

Over To You

Which of these methods is most appealing to you?

What have been your best sources of web visitors?

Comments (32)
  • Useful Internet Tips

    Wow! This article is totally awesome,Thanks For Sharing 🙂

  • Kbdirector88

    Sound advice
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  • Alice Leighton

    The simple diagram shown on the first part of this post says it all! Once you’ve created a good way, you should give it and let viewers borrow it. The ideas regarding your website will therefore circulate to everyone – allowing it generate more viewers (the interested and the curious).

  • Generationjdesigns

    AWESOME DESIGNS AND TUTORIALS FROM GENERATION-J DESIGNS
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  • Juan
  • Web Design

    Interesting tips shared to capture the attention of visitors with high rate. I am surely implement these tips to my strategy. Thanks

  • Jamhuuriyah

    soo dh

  • Jamhuuriyah

    welcome

  • Nidhiparihar100

    Hie… I luved ur post.. Can you please help me by visiting my blog? please tell me what should i improve about it and please me a nice name for that blog by which people may get attracted.. my blog is http://exploringyoungminds.blo… I hope u visit my blog n comment on it about what i tld u… ThnkQ.. 🙂

  • Naseef

    Iam really appreciating this sentence because it captured my mind:”The online world is an attention economy. Attention is finite,
    and therefore scarce. So if you want people to pay attention to you, you
    need to earn it.”. This post really outstanding and thanks for sharing this types of posts

  • Jim Cap

    Excellent piece. Thanks for posting. However, I have a suggestion that would improve all of the content on this very good site: Please let us know the date that each article appeared. It’s very helpful for me to know if I’m reading something from last month, or last week, or 2008. 

    Thanks!

  • Nina_scout

    i found something nd he says 577.000 visitors in a week… worth to try.. click to link nd see… http://selcuk06.msociety.hop.c… 

  • Tips4dailyincome

    how to create original visitor ……………………….
    http://www.earn11money.com

  • Katballen

    I second Jim’s request.

  • suresh kumar
  • Rich andrews

    great tips for patios

  • smartideas4life

    great post very informative
    smartideasforlife.com

  • Ayesharahman

    awesome article. really helpful .
    http://www.web2feel.in

  • Conchita455

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  • Conchita455

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     I want to share this nice method that helped me to increase my traffic and my ranking without complicate SEO. now i have a 5PR and lots of targeted visitors thanks to this!
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  • Vvego

    Mark,

    This article is well timed for me personally…I have a friend in my respective industry for whom I offered to write a story (human interest angle).  I just posted it today…we’ll see how well it is received.

    My friend is happy and I’m grateful he trusted me enough to give it a try.

    Robert

  • Rose Ector

    I agree. Helping your audience with what they need will definitely increase your viewership through How-to videos and tutorials. For example, if you’re a graphic artist, attract more viewers to your site by giving advice or a step-by-step guide on graphic design in your videos. If they find that helpful, you can be sure to find more visitors going to your website.

  • website design franchise

    Making a website is very easy right now, it’s because there are a lot of tools for building a website in very fast, easy and simple ways even without knowing any programming or HTML language. 

  • website design services

    Great, as of today that kind of strategy is very important to capture the attention of the visitors to visit your website. I do agree about the writings above that it explains clearly. Many business owners will rely on this kind of strategy because the most important thing that they want to achieve is to get as many visitors that they can so that their product will be known by many and spread it by them. I appreciate your article.

  • Ruellesmith

    You have a great information as well as the explanation regarding this article. Unique tips with just only 4 ways to attract visitors in website.It’ll be effective if they follow these steps.

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