Adobe-full-color Adobe-white Adobe-black logo-white Adobe-full Adobe Behance arrow-down arrow-right LineCreated with Sketch. close-tablet-03 close-tablet-05 comment dropdown-close dropdown-open facebook instagram linkedin rss search share twitter

Branding & Marketing

4 Creative Ways to Attract More Visitors to Your Website

It's hard to get ahead if no one sees the incredible work you're making. We break down how to get people to your website, and get on their radar.


“How can I get more website visitors?”

This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them.

Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:

The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.

You can’t expect your work to speak for itself. Most of the time, it won’t. You need to accept that marketing is part of your job, just as much as making.

But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. Here are four ways to use your creativity to attract the right kind of visitors to your website.

1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

  • “Here’s how I made it” – with pictures and/or video. Like this or this or this.
  • “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
  • “Here’s how you can make one like it.” Like this or this.
  • “Here’s a gadget that makes my work better (and could help  you too).” Like this.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

  • Devote an entire blog post to nailing ONE idea.
  • Start with a compelling headline.
  • Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
  • Give concrete examples.
  • Invite comments by ending with a question.
  • For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

  • the first chapter of your novel (or even an entire novella)
  • a free report or e-book, full of insanely useful information
  • one of the best tracks from your album
  • a design template
  • high-resolution images
  • a series of tutorials
  • videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

***

None of these methods is a quick fix. They require time, effort, and persistence. But the good news is the benefits are cumulative – as your blog attracts links and subscribers, as your free content gets into circulation, and as you get known as a rising star in your niche, you’ll find yourself attracting more and more new visitors for every hour you spend on marketing.And no, website visitors don’t necessarily equal customers — otherwise there’d be a lot more Internet millionaires! Read my next article on turning visitors into buyers here.

Over To You

Which of these methods is most appealing to you?

What have been your best sources of web visitors?

Comments (32)
  • Yasir

    There is a way to improve Your Struggling Sales Team:by Yasir Khan Faridi
    http://mykfaridi.blogspot.com/

  • emonline24.blogspot

    Nice post. very helpful. It is very necessary to get much visitor for a website’s popularity.

  • Smashious.com

    Awesome tips! Creating a blog really helps your website get more visitors.

  • Jose D. Roncal

    Thanks for sharing these great tips! Will make sure to put them into practice.

  • fiverr

    great tips for increasing website traffic, thanks for sharing

  • Sheena Rajan

    Great advice. I really appreciate the note about not just posting your work but explaining how you did it, with tutorials or a guide. I feel that would really be beneficial to an audience and keep them coming back for more. Thanks!

  • Claura2012

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

    Website Design Perth

  • Ben Capozzi

    No surprises, and a short list, but daunting to deliver. Especially the first item! Thanks!

    ~benc

  • Lee calvin Olayres

    Thanks for this i really need this tips 

  • Andersonsteve321

    What is the best way to drive traffic to my site? What’s the fastest way to generate traffic to my site? What’s…?
    We all want to know the best way to drive the greatest amount of traffic to our sites. However, the truth is that there is no best or fastest way to drive traffic! What works for me might not work for you, and vice versa. Just because I manage to get 500 visitors a day from an article I submitted to article directories doesn’t mean you can get that much traffic doing the same thing.
    Of course, there are some traffic generation methods that produce better results than others. But again, it all depends on you and your situation. Let’s take article marketing as an example. Article marketing is one of the oldest and best ways to generate traffic. But the success of your article marketing campaign depends on many different things, like the number of articles you write, the number of article directories you submit to, the quality of your articles, how many articles a day you submit, and more.

    URL: http://www.addvalue.com.au

  • Juan Bizteldirect

    It will be a great tool for us. Like I have seen in our website, we deliver you the best in forex. have a visit and you will be amazed on it. Just try and you will see different path of success you have at http://www.insidefxbrokers.com

  • Digital Marketing Agency

    I guess that all these tips can definitely improve content, and they all seem to be very effective. Thanks a lot for sharing this post.

  • Advertise for FREE

    On October 17, 2002, SearchKing
    filed suit in the United States District Court, Western District of
    Oklahoma, against the search engine Google. SearchKing’s claim was that
    Google’s tactics to prevent spamdexing constituted a tortious interference with contractual relations.

  • Janet B

    I wish I could ‘appreciate’ this twice. Wholeheartedly agree with the entire article, and my only challenge has been getting others to feel the sentiments outlined in it. 

  • Logo Design Contest

    One of the unique tips provided for making our website traffic genuinely increasing by apply these tactics. Great article.

  • William Jackson

    Turnkey Blogging PlatformsOne of the biggest questions people face when they are wanting to run a website of their own is, “How do I get started?” And the problem with this question is that there are various answers – and the river on which these answers run is fed by even more tributaries, based on what you are using your blog for (whether you want it for your business, for affiliate marketing, for personal use, or for any number of other things!). Of course, some people choose to get their hands dirty by designing a website on their own, while others pay someone else thousands of dollars to do the work for them. But if you are not wanting to tackle such a big project yourself, and if you are not wanting to spend so much money for someone else to do the work for you, one option to keep in mind is “turnkey blogging platforms.”

    A turnkey blog is one in which the complete website is already designed, and is available for your immediate use.

    When it comes to turnkey blogging, there are a few options that stand above the rest, as they are easy to use, easy to customize, and easy to grow!

    Three turnkey blogging platforms:

    WordPress: WordPress is the most popular blogging platform, and it is also the most highly customizable. When you use a WordPress blogging template, you will have a full-fledged content management system at your fingertips, and will enjoy access to enormous community support.

    Blogger: Blogger is run by Google, and is everything you would expect from a blogging platform run by the most innovative company in the world. With Blogger, you will be able to easily connect with other bloggers from across the world, while adding content and adjusting the look of your site without any hassle.

    Tumblr: Tumblr is more akin to such sites as facebook and Twitter than to classic blogs, but as such, it opens the door for businesses to target a great number of 18-34-year-olds who access Tumblr daily. Tumblr has an easy-to-use interface, and is customizable while maintaining a minimalistic appeal.

    WebFire FANTASTIC and PROVEN sources of TrafficI must say that the best way to get traffic I have ever come across is the WebFire site I use.William.http://http://www.webfire.com/a/?id=75

  • William Jackson

    Leads – Why They MatterWhen you are trying to expand your business, it will be important that you search for every means possible by which to do so. Of course, the best way of all to expand your business these days – with the advancements in technology, and the changes in the ways people shop – is probably to focus on search engine optimization, through which you can raise your search engine ranking and increase the number or prospective buyers who click on your page. But a close second behind search engine optimization – when you are looking for ways to expand your business – is an option that has been around for years and years: leads.

    To put it in its simplest form, leads provide your business with the contact information of those who have already expressed an interest in the service you provide or the product you sell.

    But because leads put businesses in a position where they need to contact people with whom they have no prior relationship, they often put business owners in mind of “cold calls” – which can be an uncomfortable (and often unsuccessful) way by which to approach people – but actually, contacting leads is a lot more comfortable than contacting people through cold calls, and is also a lot more valuable!

    When you cold call people, you will often spend plenty of time calling and emailing people who actually have no interest in the service you provide or the product you are trying to sell them. On the other hand, however, leads give you the information of people who have already expressed an interest in the needs you will be able to fulfill – which gives you a head start down the road toward a sale!

    The best way to look at leads is to view it as a form of advertising. Just as you might pay for a billboard or a radio spot in an effort to reach out to those who might have an interest in your business, you can pay for leads as a way by which to have the contact information of people who will be interested in your business. And rather than getting the attention of potential customers in a broad and general sense – as you would through conventional advertising – leads allow you to contact prospective customers directly, building a relationship with them and building to a sale in a personal and personable manner!

    Too many businesses make the mistake of wondering whether leads will be a useful way to expand their business; instead of making this mistake alongside all your competitors, realize that leads are valuable, and take the time to figure out how you can use them to your advantage!WebFire FANTASTIC and PROVEN sources of TrafficI must say that the best way to get traffic I have ever come across is the WebFire site I use.William.http://http://www.webfire.com/a/?id=75

  • William Jackson

    How to Make Money with FREE BlogsOne of the biggest mysteries a lot of people face is, “How do I make money online?” The short answer to this question is:

    It’s actually quite easy – as long as you know what you’re doing!

    But of course, if you do not know what you are doing, it can also be quite difficult – and it can lose you money in the long run.

    One of the first things you need to realize about making money online is that you do not need to invest any money in order to make this happen. And while there are certainly blogs you can pay for that will aid you in quest to make money, there are also plenty of free blogs you can run in order to bring in some extra cash!

    Here are the three steps you will want to follow in order to make money with free blogs:

    1. Find a free blogging platform that works for you: A lot of people labor under the assumption that it would be impossible for them to run a blog without help, as they “know nothing about designing or running websites” – but the truth is, you do not need to know anything about designing or running websites if you find a free blogging platform that works for you! WordPress, Tumblr, and Blogger are three

    Customize as much as you want, and add the content yourself – realizing that the content is more important, and more valuable, than the way things look, as it is the content that will help you to have a higher profile in search engines

    Know how to make money off the blog; after all, if you do not know how to make money on the blog, you would not be able to make money whether you were paying for the blog or having a blog for free!WebFire FANTASTIC and PROVEN sources of TrafficI must say that the best way to get traffic I have ever come across is the WebFire site I use.William.http://http://www.webfire.com/a/?id=75

  • William Jackson

    How to Get Awesome Web Graphics – CHEAP!One of the most important aspects of a website (and one of the aspects many people end up overlooking – to their detriment) is the way a website looks. When a website is visually appealing, those who visit will feel like spending plenty of time perusing the site. But when a website is full of nothing but block text and small font, these visitors are likely to leave this site and go elsewhere. There are a lot of ways to make your site sparkle in such a way that visitors want to stay – and understanding these various ways will help you to achieve the success you hope to achieve!

    Firstly, you should realize that graphics – that is, your logo design, the header you use, and the graphics you insert into posts on your site – are a big part of the visual appeal of the site itself. If you are looking for someone to design a logo or a header for you, and are hoping to save some money in the process, target students from graphic design programs! Such students will be thrilled to have the opportunity to work for pay – and to add a piece to their portfolio – and will typically turn top-notch work over to you when all is said and done.

    Secondly, you should realize that “graphics” does not simply have to mean “graphic design,” but can also mean the photos and other visual elements you add to your site. Statistics show that people are more likely to spend time on a website that includes pictures than they are to spend time on a website that does not, so make an effort to regularly incorporate pictures into the posts you add to your site! There are a number of databases from which you can gather pictures that are in the public domain (that is, pictures that will cost you nothing!), and there are also lots of websites on which you can pay a small membership fee to use their professional stock photos as often as you would like!

    And thirdly, it is important that you consider the design of your website itself as being part of “graphics.” If you want to achieve success online, you will greatly increase your chances with a well-designed website – but this does not mean that you need to pay someone thousands of dollars to design your website for you! If you take the time to search around a bit online, you will be able to find plenty of inexpensive web templates that have exactly the look you are wanting to incorporate into your site – enabling you to set up an appealing foundation on which you can build the rest of your site, without spending all the money so many others spend!

    WebFire FANTASTIC and PROVEN sources of TrafficI must say that the best way to get traffic I have ever come across is the WebFire site I use.William.http://http://www.webfire.com/a/?id=75

  • Nor2200

    hi add me my blog
    http://womenandbeauty-noor.blo… 

  • Rick Pua Pila

    SEO is the “art” of understanding why search engines list sites the way they do and optimizing your site based on that knowledge so your site moves up the search engine results. SEO mainly pertains to how you write your articles (using keywords in certain places, etc), how your HTML code is written, and purposely not doing other things that hinder search engine results. Basic SEO techniques are not hard and can really help improve your search engine results. There are also a lot of free plugins or modules you can add to Content Management Systems (like WordPress, Drupal, Joomla, etc.) that will help with SEO. I could write a book about SEO so I’ll cover this much more extensively in other articles on my website.

    URL : http://www.addvalue.com.au

  • Rick Pua Pila

    Produce videos related to your niche and distribute them for free to major multimedia websites like YouTube, MetaCafe, DailyMotion, etc. You can also produce other types of multimedia like podcasts and distribute them for free on ITunes. Free multimedia can be extremely effective in driving people to your site if your content is good. Don’t forget to tell people a little about your website in each video or podcast so they know what your site is about and where to find it.

    URL : http://www.addvalue.com.au

  • Rick Pua Pila

    Have bookmarking links on your website (to sites like delicious, Digg, StumbleUpon, Reddit, Newsvine, etc) so if people like your content they can bookmark it with a click of a button.
    Also, have Facebook “like” and “share” buttons in all your content so if people like your content they can just click one button and share it with all their Facebook friends (*note-when I added Facebook “like” buttons to a couple of my websites…it doubled my website traffic!).
    *note–adding social bookmarks to your articles is a breeze if you use a content management system like WordPress, Drupal, or Joomla because these CMSs all have plugins/modules to do this for you.

    URL : http://www.addvalue.com.au

  • Jie

    Great tips you’ve shared, thanks for sharing.
    web design cebu

  • Custom Website Design

    Thanks for sharing these great tips! Will make sure to put them into practice. 

1 4 5 6 7 8
blog comments powered by Disqus

More articles on Branding & Marketing

party scene at 99U Conference 2019 with interactive design on the large screen
A woman with white-blonde hair, tattoos and glasses smiles in front of her digital drawing screen
Julia Bainbridge in a red coat standing alone in a living room