Science journalist Jonah Lehrer, referencing a landmark neuroscience study on brain activity during innovation, writes:
“The relaxation phase is crucial. That’s why so many insights happen during warm showers. … One of the surprising lessons of this research is that trying to force an insight can actually prevent the insight.”
The ebb and flow of concentrated focus and total disengagement has been a subject of particular interest to the composer, musician, and producer Brian Eno (U2, Talking Heads, Roxy Music). Drawing on interviews from throughout Eno’s career, Eric Tamm’s book, Brian Eno: His Music and The Vertical Sound of Color, delves deeply into Eno’s “creative process.” Eno himself calls it:
While neuroscience hasn’t yet been able to develop a foolproof scientific system to spark creativity, an artistic practice, if developed, can grease the wheels for more frequent and higher quality creative moments. As Eno puts it: “The point about working is not to produce great stuff all the time, but to remain ready for when you can.” He continues:
Craft, he says, “enables you to be successful when you’re not inspired.” He goes on:
Throughout his career, Eno has used a grab bag of tools to assist the creative process. “There are lots of ways that you can interfere with it and make it more efficient.”
1. Freeform capture.
Grab from a range of sources without editorializing. According to Tamm, one of Eno’s tactics “involves keeping a microcassette tape recorder on hand at all times and recording any stray ideas that hit him out of the blue – a melody, a rhythm, a verbal phrase.” He’ll then go through and look for links or connections, something that can form the foundation for a new piece of music.
2. Blank state.
Start with new tools, from nothing, and toy around. For example, Eno approaches this by entering the recording studio with no preconceived ideas, only a set of instruments or a few musicians and “just dabble with sounds until something starts to happen that suggests a texture.” When the sound texture evokes a memory or emotion that impression then takes over in guiding the process.
3. Deliberate limitations.
Before a project begins, develop specific limitations. Eno’s example: “this piece is going to be three minutes and nineteen seconds long and it’s going to have changes here, here and here, and there’s going to be a convolution of events here, and there’s going to be a very fast rhythm here with a very slow moving part over the top of it.”
4. Opposing forces.
Sometimes it’s best to generate a forced collision of ideas. Eno would “gather together a group of musicians who wouldn’t normally work together.” Dissimilar background and approaches can often evoke fresh thinking.
5. Creative prompts.
In the ‘70s Eno developed his Oblique Strategies cards, a series of prompts modeled after the I Ching to disrupt the process and encourage a new way of encountering a creative problem. On the cards are statements and questions like: “Would anybody want it?” “Try faking it!” “Only a part, not the whole.” “Work at a different speed.” “Disconnect from desire.” “Turn it upside down.” “Use an old idea.” These prompts are a method of generating specifics, which most creatives respond favorably to.
In the end, don’t underestimate your personal feelings about a project. Eno states: “Nearly all the things I do that are of any merit at all start off as just being good fun.” Amen to that.
–> Download Eric Tamm’s Brian Eno e-book for free
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How Do You Spark Creative Breakthroughs?
Where do you get your best ideas?
What strategies do you use to give your creative mind a kick?
