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Coaxing Serendipity: How Casual Get-Togethers Drive Innovation

Social circles have played a key role in cultural movements from impressionism to beat poetry. A look at how and why informal get-togethers breed creativity.

In his new memoir, Hitch-22, Christopher Hitchens writes candidly about the “demon lunchers of Fleet Street,” a handful of writers, artists, and cultural critics engaged in a weekly ritual dubbed the Friday Lunch. The social group began as a casual exchange of gossip, jokes, and connections, only to later emerge as an invaluable career resource for its members.The group was a distinctly male and notable gathering of London’s literary scene of the mid-1970s: Hitchens, novelist Martin Amis (who initiated the group and served as its de facto ringleader), the poets Clive James, James Fenton, and Peter Porter, literary editors Craig Raine and Terry Kilmartin, the cartoonist Mark Boxer, the critic Russell Davies, up-and-coming novelists Ian McEwan and Julian Barnes, the historian Robert Conquest, and Martin’s celebrated father Kingsley Amis.Hitchens:
The Friday lunch began to simply “occur” in the mid-1970s, and persisted into the early 1980s, and is now cemented in place in several memoirs and biographies (most memorably Clive James’s title North Face of Soho)… Between us, we were believed to “control” a lot of the reviewing space in London, and much envious and paranoid comment was made.The establishment of informal “salons” or “circles” of artists or cultural creatives dates back to the Ancient Greeks and is a common feature of several touchstone cultural movements from impressionism to abstract expressionism to beat poetry.  The free-flowing exchange of ideas in a social setting serves to encourage deeper thinking, challenge assumptions, and expand resources – crucial aspects of any creative career.

Furthermore, a consistent regular forum for discussion acts as a method to “coax serendipity” or encourage chance overlaps that lead to something exceptional: an idea that turns into a novel, the mention of a name that turns into a mentor, an acquaintance that becomes a star client.

A few tips on coaxing serendipity:

1. Gather the right people. Find a handful of thinkers but not necessarily friends. Ensure that a variety of disciplines are represented to allow for the emergence of new perspectives. Or, as Martin Amis cracked, “From now on, we should go on the basis of looks alone.”

2. Don’t dwell on making history. Do it for the love of the get-together, everything else is gravy. Hitchens writes, “There was never the intention or design that it become a ‘set’ or a ‘circle,’ and of course if there had been any such intention, the thing would have been abortive.”

3. Keep the agenda loose and social. Better conversations occur when anything goes and there’s no pressure to impress with your business savvy or career aspirations.  Hitchens notes “the importance of word games and the long, exhaustive process that makes them both live and become worthwhile.”

4. Establish consistency. Meeting frequently at a set time and location is the real secret to getting something out of any group. It also helps to have someone in charge regular attendance. In this case, Clive James “would often ring round to make sure there was a quorum.”

5. Keep it ridiculous. As Hitchens remarks, the Friday Lunch was an “end-of-the-week clearinghouse for gossip and jokes.”  The conversation was literary and intellectual but also silly and lewd.

Camaraderie can be potent. It takes some pressure off the productivity treadmill and can be a source of casual wisdom. Hitchens writes, “I learned appreciably from registering the cross-currents that underlay this apparently light but really quite serious lunch.

Comments (7)
  • Marco Monteiro

    very nice article, very in-lighting about the book. this one would make a very good x-mas present =)

  • Matthew

    Thanks Scott. I find this post highly relevant as I am looking to help make things happen in my town. I will share it with ‘the group’.

  • Joe McCarthy

    Interesting and illuminating! Another example of the power of casual get-togethers can be found in Jonah Lehrer’s article in the NYTimes, A Physicist Turns the City into an Equation:

    [Geoffrey] West illustrates the same concept [the value of urban interactions] by describing the Santa Fe Institute, an interdisciplinary research organization, where he and [Luis] Bettencourt work. The institute itself is a sprawl of common areas, old couches and tiny offices; the coffee room is always the most crowded place. “S.F.I. is all about the chance encounters,” West says. “There are few planned meetings, just lots of unplanned conversations. It’s like a little city that way.” The previous evening, West and I ran into the novelist Cormac McCarthy at the institute, where McCarthy often works. The physicist and the novelist ended up talking about Antarctic icefish, the editing process and convergent evolution for 45 minutes.


    I’m finding the point of consistency a must. In my experience, it brings out a higher level of expectation.

    Thanks for the article. Good read.

  • tony

    Thanks for the article!
    Is there a group in Mpls MN that is meeting?

  • Penn-Jousset

    In 2011, it is not necessary to quote Topsy form Uncle Tom’s Cabin.How insensitive and unoriginal is this? Why did the editors of this blog think this was cool?

    Really not intelligent.

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  • marion chapsal

    I love this approach and the 5 tips for coaxing serendipity (especially the last one!)
    How can it be applied thanks to social media?
    I immediately thought of what angela dunns, alias @blogbrevity is cooking with her ideachat.
    Next one is today, with @boxofcrayons http://blogbrevity.posterous.c
    I find much similarities with Casual Get Together you described:

    1. Right people: thanks to Angela, who connects artists & business entrepreneurs, innovators from 6 different continents, we have a fantastic mix of people

    2. It’s a “chat” not a symposium…

    3. It’s casual, friendly and relaxed, again thanks to Angela

    4. Every second Saturday of the month, moderated & curated by @blogbrevity

    5. We don’t take ourselves seriously and we never forget to bring our wine!

    Join us today and focus on making our great ideas happen!

  • blogbrevity

    Thank you, Marion, for the kind words about #ideachat! Always excited to have your passion and ideas part of any get together! The key to #ideachat is as the post says, “1. Gather the right people…Ensure that a variety of disciplines are represented to allow for the emergence of new perspectives.”

    We discussed this at our Nov. 13th get together, “Are Weak Links Key to Realizing Good Ideas?” : “Enlarging your network with diversity increases ‘strokes of good luck.’ Ideachat was founded on this principle.” “Innovation seems to thrive most whenever there is the greatest diversity – where weak links are plentiful relative to strong links,” say Koch and Lockwood authors of “Superconnect.”

    Looking forward to another serendipitous #ideachat on Twitter today and every Second Saturday of the month.

    We will let you pick the wine–cheers!
    Angela Dunn @blogbrevity

  • Casual jobs

    A very good article  liked it.The points on coaxing are great thanks for sharing with us.

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