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Big Ideas

10 Laws of Productivity

Every idea is different. But when it comes to successful idea execution, patterns quickly emerge. Read on for 10 ways to amp your productivity...

You might think that creatives as diverse as Internet entrepreneur Jack Dorsey, industrial design firm Studio 7.5, and bestselling Japanese novelist Haruki Murakami would have little in common. In fact, the tenets that guide how they – and exceptionally productive creatives across the board – make ideas happen are incredibly similar.

Here are 10 laws of productivity we’ve consistently observed among serial idea executors:

1. Break the seal of hesitation.

A bias toward action is the most common trait we’ve found across the hundreds of creative professionals and entrepreneurs we’ve interviewed. While preparing properly as you start a new project is certainly valuable, it’s also easy to lose yourself in planning (and dreaming) indefinitely. We must challenge ourselves to take action sooner rather than later. The minute that you start acting (e.g. building a physical prototype, sharing a nascent concept with your community), you start getting valuable feedback that will help refine your original idea – and move forward with a more informed perspective.

2. Start small.

When our ideas are still in our head, we tend to think big, blue sky concepts. The downside is that such thinking makes the barrier to entry – and action – quite high. To avoid “blue sky paralysis,” pare your idea down to a small, immediately executable concept. Can you trial the idea of a multi-day festival with a smaller performance series? Take an idea for a skyscraper and model it in miniature? Work out the flow of an iPhone app by sketching on paper? Once you’ve road-tested your idea on a small scale, you’ll have loads more insight on how to take it to the next level.

3. Protoype, prototype, prototype.

Trial and error is an essential part of any creative’s life. As Ze Frank says, usually when we execute an idea for the first time, it kinda sucks. The important thing is to synthesize the knowledge gained during the process to refine the idea, and create a new-and-improved version. Serial idea-makers like Jack Dorsey, Ben Kaufman, and Studio 7.5 all attest: Prototyping and iteration is key to transforming a so-so idea into a game-changing product. Rather than being discouraged by your “failures,” listen closely and learn from them. Then build a new prototype. Then do it again. Sooner or later, you’ll hit gold.

To avoid ‘blue sky paralysis,’ pare your idea down to a small, immediately executable concept.

4. Create simple objectives for projects, and revisit them regularly.

When working on in-depth projects, we generate lots of new ideas along the way. This can lead to a gradual expansion of the project’s goals, or “scope creep.” This insidious habit can make it impossible to ever really complete anything. The best way to avoid it is to write down a simple statement summarizing your objective at the start of each project. (If you have collaborators, make sure there is agreement about the objective.) And then – this is the part we overlook! – revisit it regularly. When scope creep starts to happen, you’ll notice.

5. Work on your project a little bit each day.

With projects that require a serious infusion of creative juice – developing a new business plan, writing a novel, or just learning a new skill – it’s incredibly important to maintain momentum. Just as when you run everyday, the exercise gets easier and easier, the same thing happens with your brain. Stimulate it regularly each day, and those juices start to flow more freely. As Jack Cheng argues in a great blog post, “Thirty Minutes A Day”: “the important thing isn’t how much you do; it’s how often you do it.”

6. Develop a routine.

Part of being able to work on your project a little bit each day is carving out the time to do so. Routines can seem boring and uninspiring, but – on the contrary – they create a foundation for sparking true insight.  In his recent memoir, What I Talk About When I Talk About Running, famed Japanese author Haruki Murakami writes about how a rigorous routine – rising at 5am and going to bed at 10pm every day – is crucial to his impressive creative output. (In a side note: Alex Iskold derives a series of lessons for start-up entrepreneurs from Murakami here.)

7. Break big, long-term projects into smaller chunks or “phases.”

To help manage expectations and stay motivated for year-long or even multi-year endeavors, break each project into smaller chunks that only take a few weeks or a month to complete. The dual benefit of this approach is: (1) making the project feel more manageable, and (2) providing incremental rewards throughout the project. It’s crucial to pause periodically to take stock of what has been accomplished – even if there’s a long way to go.

With projects that require a serious infusion of creative juice, it’s incredibly important to maintain momentum.

8. Prune away superfluous meetings (and their attendees).

Few activities are more of a productivity drain than meetings. If you must meet (and this should be a big “if”), make sure everyone knows what needs to be accomplished from the outset. If people are present who don’t help out with achieving that objective, let them leave. Qwest COO Teresa Taylor, recently interviewed in the NYT‘s Corner Office, starts her meetings with the question, “Do we all know why we’re here?” and then follows with, “Does everyone need to be here?” To trim the runtime of internal meetings, you can also try the standing meeting.

9. Practice saying “No.”

Creative energy is not infinite. Seasoned idea-makers know that they must guard their energy – and their focus – closely. Take author Jim Collins for example. His books Built to Last and Good to Great have sold millions of copies. His business acumen and insights are in demand. Yet, “even though Collins demands over $60,000 per speech, he gives fewer than 18 per year.” More than that and Collins wouldn’t have enough time to focus on the research and writing that yield those bestselling books. When you’re in execution mode, keep in mind that “unexpected opportunities” also mean distraction from the work at hand. Saying no is an essential part of the productivity equation.

10. Remember that rules – even productivity rules – are made to be broken.

Did we say develop a routine? This and other tips here should only be followed as long as they are working. If forward motion has become impossible with your current routine, try something else. Whether it’s taking a long distance trip, popping into the art museum, walking around the block, or talking to a perfect stranger, make sure you occasionally shake up your normal routine. Breaking habits offers new perspective and helps recharge us to head back into the fray. — How About You? Is there an idea you could break the “seal of hesitation” on and start executing right now?   Are there other rules of thumb you’ve found particularly useful for making ideas happen?

Comments (119)
  • Embune

    great article to read! thanks for giving us inspiration!

    this blog inspire me to make a write a blog often because my like in writing.

  • Kathy8185

    It is always great to find an article like this. Great advice we all need at one time or other. I am glad I found this article this morning. I was hesitating on something. I read your first comment, stopped reading and went and did what I had started to rationalize about. I got it done and came back to finish the article. Thanks!


  • Joseph Bernard

    Synergy is the magic that happens when people work
    together. So, recommend that you surround
    yourself with and partner with productive people! Especially people who enjoy life.

  • Dadelius

    Even better than a routine (for me at least) is a habit. I’ve started trying to develop healthy habits that I do….well, habitually on a daily basis, and it’s a lot easier to accomplish things when you don’t have to think of them.

  • Ghua

    Very good advice, unfortunately I have to practice most of the points more :[

  • Stan Rosen

    Thank you for your outstanding article. I’m glad you did not hesitate to write it. I do have a routine that seems to be working. I refresh my brain with naps , meditation and brain entrainment. As a senior up in my years, I try to work smarter. I believe its working. Today, I was asked to lecture to a small group on critical thinking. I accepted the challenge. From it came an what I believe is an important idea for an internet blog or website. The question is do I have the courage to put myself out there, wondering if I can express all that’s within me. I really don’t know.

    By the way, that’s a great topic for you. Courage on the Internet

    I hope to read more of you and your guest.

    Thank you for your inspiration.

  • Copywriter Matt

    I think #5 is extremely important. Sometimes large goals seem too far out there. Big projects are too much work. But when you can break it down into writing 500 words a day to complete a book, not eating junk food with your lunch in order to lose weight, or something to that effect, all of a sudden things are more manageable. Good post!

  • Larry Waight

    A great read. Thanks for sharing!

  • Hardhik

    I love your 9th point. It is very important to learn the art of saying No. Also your seventh advice is very sensible. your article is motivating

  • DiannaB

    Wish I could have read this about 4 decades ago:)

  • mehul

    Thanks for sharing, sometimes it is very difficult to avoid distractions coming from team members who keep on increasing the scope by changing the expectations or in the name of improving the product they keep introducing new features without completing basic feature…

  • Denyse

    I operate to make my Home Business something of my personal productivity. It seems now you can’t wait for the prospect to take a bite of the pie. I need more techniques for piquing the prospects interest and since I am in school for business I feel I’m getting closer to the goal. I really need to follow the privacy laws but there are so many marketing outlets that will assist in creating the interest because of their geometric but how do I get that person to person appeal for my business operation?

  • Juan Manuel Garrido

    Just awesome.

  • Kroben

    Thanks for these guidelines! Some are pretty obvious but it is good for us to see them written in order to not forget!
    However if I can give my piece of advice: use digital tools for productivity. ICTs are a blessing for our productivity, the possibilities they offer are endless! Personally I use an App for ipad/web (Beesy: It is an all-in-one app for productivity with a great dynamic note-taking feature that creates automatically to-dos from my notes. This is the kind of thing your pen & paper routine won’t achieve!

  • Guest
  • Guest

    Segment of financial


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  • paulidamsona

    Thanks for these guidelines.
    Segment of Tax Law
    that defines how citizens will be charged taxes
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