Successful outcomes don’t just require hard work, they deserve it. An idea’s journey through conception, development and final execution should not rely upon lucky breaks, but rather, on focus and drive. The exhaustion that accompanies a project — whether physical, emotional or creative — can be a difficult roadblock to overcome during the creative process. After completion, however, these struggles offer fantastic insight into one’s comfort levels and if applied to future projects, will prove to be extremely beneficial.Creatives are great at generating ideas. However, their perseverance to push innovative ideas forward remains a struggle. The amount of time, energy, and sacrifice associated with executing ideas feels overwhelming. The irony of perspiration is the juxtaposition of pain and pleasure. Like any strenuous exercise associated with sweat and perspiration, one experiences the pain before the pleasurable and measurable outcome.
When the initial elation of a breakthrough idea is replaced by the reality of workload and application, it’s easy to feel daunted and even disheartened. A creative’s natural instinct is to want to remain only in idea-generation mode, but embracing sweat as a critical element of production is the defining factor between creative and creation.