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Big Ideas

Make Your Mark: The Creative’s Guide to Building a Business with Impact

It's time to stop following the rules, and start changing the world. Introducing the new book from 99U...

Are you ready to “make a dent in the universe”? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart?

To find out, we asked the entrepreneurs and designers behind the world’s most creative companies like Google X, Warby Parker, Facebook, O’Reilly Media, Buffer, Contently, and more to share their startup wisdom in our brand-new 99U book, Make Your Mark.

Inside you’ll find best practices for launching a purpose-driven business, refining your product, delighting you customers, inspiring your team—and ultimately—making something that matters.

Whether you’re about to launch a new company or are considering how to retool an existing business, our hope is that Make Your Mark will offer you fresh thinking, practical advice, and the moxie to get out there and make an impact.

–> Get Make Your Mark

Watch the Trailer:

Quotes from the Book:

“Innovation starts with enthusiasts.” —Tim O’Reilly


“Don’t just invent something, fix something.” —Emily Heyward


“Ask: How can we become a cause and not just a company?” —Warren Berger


“The best businesses aren’t profit-driven or even product-driven; they’re purpose-driven.” —Jocelyn K. Glei


“Great product creators aren’t just makers; they are also stewards.” —Scott Belsky


“The most important thing you can do to gain allies and attention is to produce good work.” —Chris Guillebeau


“Being human is more than just a good policy. It’s more fun.” —Sean Blanda


“Tiny considerations make products world-class.” —Shane Snow


“How can I put a smile on my audience’s face, in lieu of getting in their face?” —SwissMiss


“The first step in living your purpose is to distill it.” —Keith Yamashita


Preview the Book Design:

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Comments (18)
  • Charles Messinger

    Wow, now it’s time to buy the whole collection of these books. Hopefully the wait was worth it!

    • jonezora

      ”’my co-worker’s sister-in-law makes $83 an hour on the internet .. She has been fired for nine months but last month her paycheck was $19782 just working on the internet for a few hours…..

      go to ths sit…




  • Chris Guillebeau

    Such a great project. Fun to see it come to life after all this time!

  • alexwhalley

    Just purchased my copy! You had me at “Dent in the Universe” btw 😉

    Can’t wait to dive in and digest the goodnes – review forthcoming 🙂

  • stephanie baswell

    99U books are amazing! I can’t wait to get this one!

    • Bret Koehler

      Says the guy working for 99u.

  • Maxworth

    Oh boy. Here we go. Only yesterday all studios and agencies were about storytelling. Now every studio and agency will be about purpose driving.

  • Maxworth

    Oh boy. Here we go. Only yesterday all studios and agencies were about storytelling. Now every studio and agency will be about purpose driven. The fck is next?

    • Bret Koehler

      Maxworth…well said.

  • SonjaMeyer

    Will this ever be available as an ePub for other e-readers or does Amazon have its claws in you? I really want this book but am travelling and can’t buy a hard copy.

    • Sasha

      Amazon’s our publisher so the books are sold exclusively through them.

  • Trix

    where’s the link to order?

  • Bret Koehler

    It’s shocking how many people instantly buy into this drivel. Do you not realize a book comes out every couple years with some new philosophy? This is a MONEY MAKING EXERCISE. Even the headlines of the sections they display in this self-made PR piece are benign and derivative. “Leadership is not a position. Leadership is a choice.” If you saw that in a Hollywood movie, you’d say, “Wow, great special effects, but the dialogue was dogshit.”

    • larry capra aka zenabowli

      In my experience, I find that your are right… leadership is not a position. In fact I’ve seen many individuals appointed to the position, who didn’t have what it takes. But, I’ve also learned from experience… leadership is not a choice. True leaders are chosen… by nature itself. True leadership is an exceptional talent like athletics or musical talent. If you doubt me… try opposing a natural born leader and see how far ya get. With that said we should all cultivate leadership skills anyway.

    • vitamindevo

      Its $11 dollars, less then you would spend on a freaking Lunch sandwich. If it inspires anyone, to do anything, it was worth it.

  • Lucretius Carus

    Human ambition: one of the most destructive forces to ever appear on earth.

    There is more to your “purpose” than you suppose, but few of us are willing to look too closely at our own motivations.

  • vitamindevo

    Im half way thru! great book in the series so far.

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