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Big Ideas

Maximize Your Potential, the Latest Book from 99U, Is Now On Sale!

Volume 2 in our 99U book series launches today! If you're ready to take your creative career to the next level, this is the book for you.

Today, we couldn’t be more excited to announce that the second 99U book, Maximize Your Potential, is now on sale!

In Volume 1, Manage Your Day-to-Day, we looked at the mechanics of time management and how to produce great work every single day.

For Volume 2, Maximize Your Potential, we zoom out from daily workflow to look at the big picture, asking the question: How do you deepen your skill set and build an incredible career over time?

To find the answer, we rallied 21 of the best and the brightest to share their insights on how to identify new career opportunities, build mastery over time, cultivate great working relationships, and embrace new risks and experiments.

Just a quick sampling of contributions to the book includes:

  • Joshua Foer on: Learning to live outside your comfort zone
  • Ben Casnocha on: Rediscovering your entrepreneurial instinct
  • Heidi Grant Halvorson on: Adopting a “growth mindset”
  • Tony Schwartz on: Developing mastery through deliberate practice
  • Scott H. Young on: Reprogramming your daily habits
  • Michael Bungay Stanier on: Building resilient relationships
  • Jonathan Fields on: Leaning into uncertainty

As with all books in the series, Maximize Your Potential has been lovingly (and meticulously) designed by the Behance team. We currently have a deluxe paperback version and a Kindle version available.

To peek inside the content and the book itself, check out the book trailer and a host of beautiful interior shots below.

Get the book –

Watch the trailer:

Look inside:

book1_550 book2_550 book3_550 book5_550 book7_550 book8_550 book10_550 book9_550 book12_550 book11_550 book14_550

Get the book –

More Posts by Jocelyn K. Glei

A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with how to make great creative work in the Age of Distraction. Her latest book is Unsubscribe: How to Kill Email Anxiety, Avoid Distraction, and Get Real Work Done. Her previous works include the 99U’s own bestselling book series: Manage Your Day-to-Day, Maximize Your Potential, and Make Your Mark. Follow her @jkglei.

Comments (14)
  • tannerc

    This looks absolutely great. I’ve been hearing a lot of great things about this book ever since Scott announced it some weeks (or was it months?) ago. Just ordered my copy and can’t wait to dive-in tonight for some solid inspiration/motivation/wisdom.

    Thanks to all involved.

  • Sarah

    Wonderful! Manage Your Day-to-Day has been absolutely revolutionary for me—I can’t wait to dive into this one. Excellent work Jocelyn and 99U team! Thank you for these out-of-the-box resources. 🙂

    • jkglei

      Thanks Sarah. That’s awesome to hear!

  • Matias Parrague

    Hi, i’m a graphic designer from Chile I bought the first volume and I read it! it’s awesome, really it’s the perfect guide to manage my time and apply the full focus and workflow on the right direction! just can’t wait to hold in my hands the new volume!

    • jkglei

      Let me know what you think when you get your hands on one Matias. I learned a lot editing this one.

  • marie poulin

    Loved Manage Your Day-to-Day, and was kinda bummed that I only bought the kindle version, so I grabbed the print copy of this, and glad I did! Great reference, so I can definitely see wanted to pick it up now and then for inspiration. Great job!

    • jkglei

      Awesome! There’s just something that feels more valuable about print I think. ; )

  • Kenneth Shinabery

    Looking forward to reading it! I submitted to the Instagram Contest and won! Feel free to view my work on Behance….. Again thank you 99U!

  • Jose Ramirez

    I can’t wait to read this book, “making ideas happen” really changed the way i work and i just started “manage your day to day”. These books have helped my process a great deal. Much thanks to the Behance team on these amazing books!

    • jkglei

      Thanks Jose! Looking forward to hearing what you think of the new 99U series.

      • Jose Ramirez

        This book was just as good as “manage your day to day”. I feel like these books really put the power back in your hands to take the initiative on your career and goals. I can’t wait for what’s next!

  • ericjgruber

    I wish this was available in a DRM-free epub format.

  • Stephanie

    I got the book and so far, it is great! My favorite so far is “Cultivating your craft before your Passion”. This is something that was revolutionary for me and is something I am now actively working on. 🙂

  • Svetlana


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