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Big Ideas

Introducing Our Second 99U Book “Maximize Your Potential” + Special Pre-Order Offer

Are you ready to take your creative career to the next level? The newest 99U book, Maximize Your Potential, will show you how.

Can you step outside of your comfort zone? Bounce back from failures? Cultivate new skills? This is what great artists and great entrepreneurs do every single day — they follow their curiosity, they stretch themselves, and they ask for more.


his will to constantly raise the bar on success has always been a hallmark of great creative minds. And as we enter a new era of work—where the pace of change is faster than ever and job descriptions change in the blink of an eye—the need to develop a regular practice for honing your creative skill set is only becoming more urgent.

To help you do just that, I’m thrilled to introduce 99U’s new book, Maximize Your Potential, the sequel to Manage Your Day-to-DayFocusing on how to get the most out of your career in the long term, Maximize assembles insights around four key areas that we believe are essential to making the most of your talents: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take bold risks.

Essential best practices for cultivating your expertise and building an incredible creative career.

Dedicating a chapter to each of these focus areas, we invited 21 incredible creative minds to share their wisdom, including:

  • Ben Casnocha
  • Joshua Foer
  • Teresa Amabile
  • Frans Johansson
  • Michael Bungay Stanier
  • Cal Newport
  • Scott Belsky
  • Tina Seelig
  • Jonathan Fields
  • & many more

The result is a powerhouse of perspectives on how to enrich your creative career and build a better you.

Special Offer: Pre-order “Maximize Your Potential” on Amazon for 20% off with the code “99upromo” thru 9/23.

More Posts by Jocelyn K. Glei

A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with how to make great creative work in the Age of Distraction. Her latest book is Unsubscribe: How to Kill Email Anxiety, Avoid Distraction, and Get Real Work Done. Her previous works include the 99U’s own bestselling book series: Manage Your Day-to-Day, Maximize Your Potential, and Make Your Mark. Follow her @jkglei.

Comments (10)
  • Dylan J.K. Vogt

    excellent! thanks for the promo 🙂 pre-ordered and looking forward to another great read.

    • jkglei

      Thanks Dylan! This one zooms out from the day-to-day to the big picture. I think you’ll really enjoy it.

  • Joe Nicklo

    Damn. I’ve yet to finish the last book. I’ll definitely pick this up once I finish it.

    • Jacinto Ela Eyene

      I haven’t finish de last book because I can’t keep reading without try to put on practice some of the tips. So I don’t see the time to finish it. I need to hurry up

  • Johannes Kleske

    This is self-help satire, right?

  • Erwin Liemburg

    Too bad, the promo code does not work on the European Amazon stores.

    • Mark

      Can 99u arrange to make it work in the UK?

  • waqas ali

    can i get writing jobs here how can i get please guide me
    my e mail address is

  • Patrick Charles Iverson

    Loved the last book. Read it in one sitting! Excited for this one as well. Thanks for the promo code! Can’t wait!

  • zina bata

    What Emily explained I’m amazed that any one able to earn $7960 in 1 month on the internet. Website……

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