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About Us

99U is a creative career resource from Adobe.

99U is Adobe’s career resource and annual conference, helping creatives of all stripes supercharge their work and make their ideas happen. Our digital publication features the stories behind the careers of leading creatives, plus guides and tips on everything from navigating entrepreneurship to achieving work-life balance. The annual Adobe 99U Conference in New York City brings our resources to life, with actionable talks, hands-on workshops, and access to creative studios and cultural spaces.

 

Our Team

Will Allen, VP Community Products, Adobe

@williamallen

Andrea Rosen, Head of 99U

@andrearosen

Mark Brooks, Head of Brand, Behance Creative Director, 99U

@marbrooks_design

Chrysanthe Tenentes, Head of Editorial Content, 99U

@_chrysanthe

Eunsan Huh, Social Media Strategist, 99U & Behance

@mynameiseunsan

Scott Belsky, Founder, 99U; Chief Product Officer and EVP, Creative Cloud

@scottbelsky

Don’t know where to start?
Here are some of our most-read articles:

Pentagram’s Natasha Jen on the Power of Passive Activism and “Alien Stuff”

“We can choose not to participate in the consumption and production of [certain] brands and their products. I still believe that the choice of not participating is a kind of activism.”

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illustration of the ten human skills amidst a city with a soft green background and an arm reaching out to it

Ten Human Skills for the Future of Work

These core strengths are key not only for building and leading effective teams, but for thriving in the constantly evolving workplace.

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Illustration by Fran Labuschagne

Know Your Worth! A Guide To Setting Your Rates

Naming your professional price can be a daunting and confusing task. These strategies can help make it easier.

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Erik Spiekermann: No Free Pitches

German font god Erik Spiekermann doesn't plan to retire anytime soon. In fact, the 70-year-old doesn't plan on retiring at all. Consider the following the rules according to Spiekermann, a primer on design, entrepreneurship, business, culture, and aging gracefully, as told through his stories.

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What I Wish I Knew at Every Age

Creatives, including Lisa Congdon, Debbie Millman, Tina Roth Eisenberg, and Ken Done, share what they wish they had known during different decades of their careers.

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An illustration of a lamplit figure working at a desk

How to Turn a Creative Spark Into Something Real

The hunt and capture of inspiration requires patience, craftiness, and sometimes brute force. Here's how three creatives successfully manage the process.

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Skin in the Game

As more design firms partner with startups and accept equity in exchange for their skills, it’s time for a closer look at the pitfalls and the payoffs of that arrangement.

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Stoicism; Giacomo Bagnara

The Stoic: 9 Principles to Help You Keep Calm in Chaos

Act on your principles, not your moods. How the ancient philosophy of Stoicism can help us smash creative blocks and do our best work.

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Designers on Design: Debbie Millman

So often we charge ahead in our careers with a single-minded focus on our pursuits. In this new series, we slow down and ask designers to reflect on their relationship to the craft. Here the Design Matters host explores what it means to her in a visual essay.

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