"There is no answer. This isn't math, it doesn't always add up."
By The 99U Team
What Apple, Southwest Airlines, and Stefan Sagmeister know: When everyone else zigs, you zag.
"If you're doing stuff thats interesting that also has the customer in mind," says Blumenthal, "positive unintended consequences occur."
Empathy is the foundation of building a lasting brand. As Maya Angelou said: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Lesson one? Your college roommate's approval does not equal "market demand."
If you always find yourself in situations when you are 100 percent secure, you probably aren’t trying hard enough.<br>
Think making money is a matter of creative talent? Think again.
It's popular practice to emulate Apple, but what the world really needs is more authenticity.
No matter the industry, the best and most innovative companies adopt a digital mindset and have an air-tight purpose.
How Back to the Roots used ugly mushrooms and a little honesty to propel its business and make the world a better place.
Buzzfeed's Jonathan Perelman tells us how his company creates content that spreads on the social web. Hint: animals are prominently involved.
Don't derail yourself with a harmful "Be Good" mindset.