Something funny happened on Paul Ford’s way to developing his dream project: he found about 1,000 reasons not to do it. “When you need to do a thing, everything you do is about the thing you’re not doing,” says entrepreneur and writer Ford in his 99U talk.
But his procrastination gave way to other fruitful projects, and even the inspiration to finish the very task he set out to do in the first place.
Paul Ford is the co-founder of Postlight, a digital product studio in New York City with clients that include Vice Media, Goldman Sachs, and Time Inc. He was previously a Director at the digital strategy firm Activate, where he created product strategies for global information and finance firms like Thomson Reuters, Credit Suisse, Condé Nast, and many others.
In addition to his consulting work, he is widely known as one of the world’s leading writers on technology and culture, and is the author of ‘What Is Code?’, an essay that took over an entire issue of Bloomberg Businessweek to explain the real world of programming to millions of people, and for which he received a National Magazine Award.