Kiana is the Assistant Editor and Community Manager for 99U. She is also a lover of fashion and the arts and believes the world could be a better place if everyone just wrote a little more. Follow her personal blog here.
The NBA redesign business is booming and Rodney Richardson, founder of the Hattiesburg, Mississippi-based RARE Design, has played an outsized role in the frenzy. How did a regular guy from Mississippi leading a seven-person team come to have such an impact on the NBA?